“Beef. It’s What’s for Dinner” 300 Returns to Daytona

Dan Beef, Beef, Cattle

The Federation of State Beef Councils, on behalf of the Beef Checkoff, has announced they will once again sponsor a NASCAR race at the Daytona International Speedway. The Federation will sponsor the 41st season-opening “Beef. It’s What’s for Dinner 300” race. The event will be held Saturday, February 19, one day before the Daytona 500. This is the second time the Beef …

georgia beef board

Beef in the Classroom for Georgia Students

Dan Beef, Georgia, Georgia Beef Board (GBB)

While the summer grilling season is underway, efforts are also underway for schools to reopen in a couple of months. Georgia Beef Board (GBB) Director of Public Relations Taylor Evans, explains what they are doing to promote beef in schools across the state. GBB has a variety of materials available for teachers and students. From recipes to beef cut charts, …

Cyberattack Leads to Shutdown of JBS’s U.S. Beef Plants

Clint Thompson Beef

A cyberattack on JBS SA, the largest meat producer globally, forced the shutdown of all nine of its U.S. beef plants, wiping out output from facilities that supply almost a quarter of American supplies. Bloomberg reports an official with the United Food and Commercial Workers International Union noted JBS’s fed-beef and regional beef plants were forced to shutter, and all …


Georgia Beef Expo Cancelled

Clint Thompson Beef, Coronavirus, Georgia

The Georgia Beef Expo committee has announced it has elected to cancel the 2021 Georgia Beef Expo that was scheduled for April 2-3 in Perry, Georgia. The committee explored different options in an attempt to continue the tradition but felt this was the most prudent course of action considering the uncertainty in travel for exhibitors and the recent spike in …


Beef. It’s What’s For Dinner. Launches “MBA NextGen”

Dan Beef, Beef, Cattle, Education, Industry News Release

Third iteration of the Masters of Beef Advocacy program provides updated information to arm the next generation of strong beef industry advocates (NCBA/Beef Checkoff) — The Masters of Beef Advocacy (MBA) program managed by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff,  launched updated advocacy training modules – MBA NextGen. MBA NextGen updates the popular MBA training modules making it easier than ever …


Teaming with NASCAR to Promote Beef

Dan Beef, Beef, Cattle

Beef producers will have a new opportunity to promote their product in February of 2021. Clay Burtrum, vice-chair of the Federation of State Beef Councils, says a new opportunity for beef is sponsoring a NASCAR event. “With this pandemic, we’re seeing some great opportunities, as many businesses are. We had an opportunity, and on Saturday, February 13, the green flag …

Georgia Beef Board

Georgia Beef Board Promoting Drool Log

Clint Thompson Beef, Georgia

Beef. It’s What’s For Dinner released a video called the ‘Drool Log’ last year for the holiday season. It was a two-hour long video of a Beef Prime Rib Roast slowly cooking over an open flame. This year, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, brought it back again. Georgia Beef Board (GBB) Director of …

beef cattle

USDA Co-hosts Free Livestock Risk Management Webinar

Dan Beef, Cattle, Industry News Release, Livestock, USDA

(USDA) — The Extension Risk Management Education Program and U.S. Department of Agriculture (USDA) are hosting a webinar on Nov. 12 for agricultural producers and professionals focused on livestock risk management. The webinar is free to attend and will provide information on livestock markets, price risk, and risk management options available through USDA. “We strongly encourage farmers and ranchers to …