Nearly 700 cattle producers from across the country gathered last week in Aurora, Colorado for the Cattle Industry Summer Business Meeting, and the message coming out of the event is one of optimism for the cattle business. Hosted by the National Cattlemen’s Beef Association, the meeting brought producers together to discuss policy priorities, efforts on beef promotion, industry challenges, and …
GBB Plays a Role in Helping Educate Students On Importance of Agriculture at the GVATA Conference
As the Georgia Vocational Agriculture Teachers Association Summer Conference is being held, we had a chat with Wyatt Doolittle, of the Georgia Beef Board to tell us more. “We’re here at the Summer Conference in Athens where hundreds of agricultural teachers from every corner of our state are coming together to learn, collaborate, and prepare for another great school year …
Cattle Industry Celebrating Route 66 Anniversary
Route 66 marked its 100th anniversary this year. NCBA and the Beef Checkoff announced the Route 66 Beef Trail. NCBA and Beef Checkoff have partnered to offer a free mobile pass, allowing travelers along Route 66 to highlight restaurants known for beef entrees, regional beef stories, learning about historic stockyards, historic feed yards, family-owned steakhouses, and of course, award-winning barbecue …
Florida Beef Council to Share Checkoff Updates at FCA Convention
With the Florida Cattlemen’s Convention coming up the Florida Beef Council looks forward to the opportunity to share updates on the Beef Checkoff. We caught up with Deanne Maples with the Florida Beef Council to get a preview of what attendees should expect. “Really looking forward to joining our cattle producers from across the state of Florida and really beyond …
FBC Recognizes Board Members As They Wrap Up 2025
Florida Beef Council Celebrates a Strong 2025 Beef Promotion Year and Honors Key Leaders The Florida Beef Council (FBC) is wrapping up the 2025 beef promotion year, and it has truly been a period of growth, outreach, and collaboration. We caught up with Deanne Maples of the Florida Beef Council to gather her reflections on this year’s accomplishments and the …
Florida Beef Council Planning For Promotional And Educational Events in 2026
Florida Beef Council Preparing for Next Year’s Checkoff Programs The Florida Beef Council is working to ensure next year’s checkoff programs remain effective and impactful. We spoke with Deanne Maples with the Florida Beef Council to learn more about their year-end efforts and planning process. As Deanne explained, “We’re coming to the end of wrapping up a great year. We …
Georgia Beef Board Partnering With SEC Football Promotion
Georgia Beef Board Launches SEC Football Ad Campaign to Promote Beef As college football kicks off this season, the Georgia Beef Board is launching an exciting new promotional campaign focused on the Southeastern Conference (SEC). The effort aims to highlight beef as the go-to protein for game day celebrations across the South. We caught up with Wyatt Doolittle of the …
AL Beef Checkoff Funds Production Research
The Alabama Beef Checkoff is strategically investing state checkoff dollars into production research that benefits producers. Director of Field Services, Reid McGuire, shares more on the Checkoff’s recent meeting. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers …
Independent Study Finds Economic Benefits to Beef Checkoff
According to a recent independent economic study, U.S. cattle producers get back $13.41 for each dollar they invest into the national Beef Checkoff program. Dr. Harry M. Kaiser of Cornell University conducted the evaluation. Bottom-line, he said, there are a couple of indications he gets from the study. “These programs tend to have very high ROIs, which is indicative of …
Beef Checkoff Reports Significant ROI
The Cattlemen’s Beef Board released the findings of an independent study done on the Beef Checkoff Program’s return on investment over the last five years. Released during the Cattle Industry Summer Business Meeting in San Diego, CA, the ROI study, conducted by Cornell University, shows the significant impact of the Beef Checkoff. Listen below for more. Sponsored ContentCIR Agriculture Harvester …






