dinner

Beef. It’s What’s For Dinner. Returns to Broadcast Television

Dan Beef, Cattle, Industry News Release

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is getting Beef. It’s What’s For Dinner. back on broadcast television during The Hallmark Channel’s Countdown to Christmas (NCBA) — With the holidays looking a little different this year, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same – …

beef checkoff

Beef Checkoff Offers Kid-Friendly Meals for Parents at Home

Dan Beef, Cattle, Industry News Release

(NAFB) — As Americans are spending more time at home, parents may need some meal inspiration to keep the whole family happy. The Beef Checkoff is offering some help with recipes that everyone in the family can enjoy. “BeefItsWhatsForDinner.com is a great resource for kid-friendly options that can be made with kitchen staples many families may already have on hand,” …

program

Study Shows Premium in Cattle from BQA Certified Producers

Dan Beef, Cattle, Industry News Release

CENTENNIAL, Colo. (NCBA) – While producers have traditionally participated in Beef Quality Assurance (BQA) because it’s the right thing to do, there is sound research that indicates BQA certified producers can benefit financially as well. According to a recent study by the Beef Checkoff-funded BQA program and conducted by Colorado State University (CSU), results show a significant premium for calves …

rodeo

Busy Time for Alabama Beef Checkoff

Dan Alabama, Cattle

Through the Beef Checkoff, the Alabama Cattlemen’s Association (ACA) works closely with dieticians in the state in efforts to promote the healthy benefits of beef. Ali Cantrell, ACA director of education and outreach, has information about an event the association will soon be attending. Plus, she has information about an upcoming event designed for junior and senior high school students …

Beef Checkoff Relaunching an Iconic Brand

Dan Beef

Promoting beef has become more complicated than it was in 1992 when the beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. And according to a release from the National Beef Checkoff Program, that’s why “Rethink the Ranch” was born. The checkoff is re-introducing consumers to beef during this 25th anniversary of our iconic brand, we’re also introducing …

oklahoma

Oklahoma Beef Council Embezzler Pleads Guilty

Dan Beef, Industry News Release

Former Oklahoma Beef Council employee Melissa Mortenson pled guilty this week to embezzling $2.6 million from the beef checkoff over the course of seven years. She now awaits sentencing from the court. The Beef Council Board of Directors says this is a significant step towards bringing the criminal matter to a conclusion. “We are indebted to federal investigators for the …