The Beef Checkoff and Contracting Partners

Will Jordan General

By Will Jordan Funding beef promotion, the Beef Checkoff is a vital part of ensuring beef is the choice of consumers. National Cattlemen’s Beef Association CEO, Colin Woodall, explains the relationship between the Checkoff and its contracting partners.

florida beef council

Florida Beef Council Pleased with Recent Campaign

Dan Beef, Cattle, Florida

The Florida Beef Council (FBC) continues to promote beef across the state in various ways. FBC Director of Education & Promotion DeAnne Maples looks at the results they received from one e-commerce campaign promotion which she says turned an investment of each dollar spent to thirteen dollars. For more information about Beef Checkoff promotions in Florida, contact the FBC office in Kissimmee.

Florida Beef Council

Florida Beef Council Conducts a Ranch Tour

Dan Cattle, Florida

The Florida Beef Council (FBC) continues to celebrate Beef Month in May in various ways. FBC Director of Education & Promotion DeAnne Maples looks back at the ranch tour they conducted earlier this month, noting it was attended by a collection of food service professionals. For more information about Beef Checkoff promotions in Florida, contact the FBC office in Kissimmee.

florida beef council

Florida Beef Council Finding New Ways to Reach Consumers

Dan Beef, Cattle, Florida, Marketing

The Covid pandemic has changed a lot of things the past couple of years, and that includes how the Florida Beef Council (FBC) has continued their efforts in promoting beef across the state. FBC Director of Education & Promotion, DeAnne Maples, says they have had to find new ways to reach consumers. For more information about Beef Checkoff promotions in Florida, contact the …