Florida OJ Videos Play in Airports

Dan Citrus, Florida, Orange Juice

The Florida Department of Citrus (FDOC) showed its “The Original Wellness Drink” videos about Florida orange juice (OJ) within major airports during the holiday season. These 15- and 30-second videos played throughout multiple markets via airports in Atlanta, Chicago, Dallas, Detroit, New York, Orlando, Tampa/Sarasota and Washington, D.C. The ads ran from Thanksgiving week through New Year’s Eve, targeting at least six …

Growers Discuss Priorities for 2023 Farm Bill

Dan Beef, Cattle, Citrus, Corn, Cotton, Equine, Farm Bill, Field Crops, Fruits, Grapefruit, Hemp, Herbs, Legislative, Lemons, Livestock, Nursery Crops, Orange Juice, Pasture, Peanuts, Pecans, Pollinators, Pork, Poultry, Rabbits, Sheep-Goats, Soybeans, Specialty Crops, Sugar, Tree Nuts, Vegetables, Wheat

The 2018 Farm Bill is set to expire in 2023, so preparations are underway to craft the behemoth legislation into law sometime next year. However, it is common for negotiations to extend into the following year. Whether the new farm bill is passed in 2023 or 2024, there’s a lot of work ahead. The farm bill was the focus of …


Consumers Prefer Florida OJ

Dan Citrus, Orange Juice

Consumers are more likely to buy orange juice (OJ) if they think the fruit comes from Florida, new University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research shows. In fact, top reasons consumers purchase OJ include taste, health benefits and origin of the fruit.  According to the Florida Department of Citrus (FDOC), while 80% of OJ consumers who responded to …

A Cowboy’s Christmas Prayer

A Cowboy’s Christmas Prayer

Dan Alabama, Aquaculture, Beef, Beef, Cannabis, Cattle, Citrus, Corn, Cotton, Cover Crops, Dairy, Equine, Field Crops, Florida, Forestry, Fruits, General, Georgia, Georgia Cotton Commission, Georgia Peanut Commission, Grapefruit, Hemp, Herbs, Industry, Labor and Immigration, Lemons, Livestock, Nursery Crops, Orange Juice, Organic, Peanuts, Pecans, Pollinators, Pork, Poultry, Rabbits, Seeds, Sheep-Goats, Soybeans, Specialty Crops, Sugar, Tree Nuts, Vegetables, Wheat

As we celebrate Christmas this year, Southeast AgNet’s Randall Weiseman brings back an old favorite, “A Cowboy’s Christmas Prayer” written by S. Omar Barker. A COWBOY’S CHRISTMAS PRAYERby S. Omar Barker (1895-1985) I ain’t much good at prayin’,and You may not know me, Lord —For I ain’t much seen in churches,where they preach Thy Holy Word.But you may have observed …


Mexico OJ Exports Increasing

Dan Citrus, Exports/Imports, Orange Juice

Mexico is the second leading exporter of orange juice (OJ), following only Brazil, Florida Department of Citrus (FDOC) economist Marisa Zansler reported recently. She said Mexico’s OJ exports increased incrementally in recent seasons in response to the decline in world OJ supplies. Excerpts from Zansler’s FDOC document, Florida Citrus Outlook 2021-22 Season, follow. Although a net exporter of orange juice, orange …


Consumers Prefer Citrus Juice Blended With Sugar Belle®

Dan Citrus, Orange Juice, Research

Citrus fruit produced from HLB-affected trees are green and taste bitter. They are usually not suitable for either the fresh market or juice market because they have a lower Brix/acid ratio. Mitigation strategies can cause less fruit drop and help citrus trees survive. However, they triple production costs, which increases the pressure for citrus growers to have a competitive enough …


Citrus Industry Seeks to Maintain Funding, Eyes Research

Dan Citrus, Economy, Orange Juice, Research

Despite a predicted drop in citrus production across Florida, orange juice sales are tracking up. And according to the News Service of Florida, the industry wants lawmakers to maintain current amounts of state marketing and research funding next fiscal year. Meanwhile, efforts to combat citrus greening disease could soon lead to a new University of Florida-backed variety of citrus on …


OJ May Fight Inflammation, Oxidative Stress

Dan Citrus, Orange Juice, Research

A new study suggests 100% orange juice (OJ) has the potential to help fight inflammation and oxidative stress in adults, paving the way for further research on the topic. Though limited in scope, the study indicates drinking 100% OJ significantly reduces interleukin 6, a well-established marker of inflammation, in both healthy and high-risk adults. Two additional inflammatory and oxidative stress markers were …


Panel Discusses OJ and Health Research

Dan Citrus, Orange Juice, Research

The Florida Citrus Commission’s (FCC) Scientific Research Advisory Council (SRAC) on Oct. 13 discussed recent studies and projects addressing the linkage between orange juice (OJ) and health. The FCC governs the Florida Department of Citrus (FDOC), which spends much effort promoting the health benefits of OJ. PUBLISHED STUDIES Rosa Walsh, director of scientific research at the FDOC, shared three recently published studies. …


Immunity Still a Consumer Priority

Dan Citrus, Coronavirus, Orange Juice

Consumers are continuing to seek out foods and beverages that provide immune support during the ongoing COVID-19 pandemic, Jackie Hopkins with Edible told the Florida Citrus Commission (FCC) at its Sept. 22 meeting. That search for immunity is a benefit to the orange juice (OJ) industry, since numerous reports indicate consumers link OJ to immunity. Edible is a marketing agency …