orange juice

Best Ways to Celebrate National Orange Juice Day

Dan Citrus, Orange Juice

Today, May 4, is National OJ Day. It is the ideal opportunity to promote the many wonderful attributes of orange juice. Social media is a great place to boast about the benefits of orange juice. Consider posting about OJ today on social media accounts like Facebook, Twitter and Instagram. Encourage your family and friends to do the same. Post a …

oj

OJ Not Associated With Weight Gain in Children

Dan Citrus, Orange Juice

New research shows no adverse association between change in body mass index (BMI) and consumption of 100% orange juice (OJ) among older children. The four-year study published in Pediatric Obesity found that drinking 100% OJ was associated with smaller changes in BMI over time in girls, with no significant effect on BMI in boys. The analysis by researchers at the University of …

fruit

OJ Could Address Fruit Shortfall in Adult Diets

Dan Citrus, Orange Juice, Research

While whole fruit consumption increased in adults between 2003 and 2016, the intake of several key nutrients decreased over time, a new study shows. Adding 100% orange juice (OJ) to the diet could help address this shortfall and bolster the intake of other key nutrients found in OJ. A cross-sectional analysis using the nationally representative National Health and Nutrition Examination …

good health

OJ: 5 Contributions to Good Health

Dan Citrus, Orange Juice

At the March Florida Citrus Commission (FCC) meeting, Gail Rampersaud summarized recently published studies showing that orange juice (OJ) contributes to good health. Rampersaud, a registered dietitian nutritionist, told the FCC, which governs the Florida Department of Citrus, about five ways the studies showed OJ is beneficial: Body Weight: Research shows that 100% OJ or fruit juice consumption is not related …

pandemic assistance

House Agriculture Committee Hears About Food Insecurity in America

Dan Beef, Citrus, Coronavirus, Dairy, Economy, Field Crops, Fruits, General, Grapefruit, Herbs, Legislative, Livestock, Orange Juice, Organic, Pecans, Pork, Poultry, Sheep-Goats, Specialty Crops, Sugar, Vegetables

Written Testimony for the House of Representatives Committee on AgricultureA Look at Food Insecurity in AmericaMarch 11th, 2021Presented By:Zippy DuvallPresidentAmerican Farm Bureau Federation Mr. Chairman and members of the committee, my name is Zippy Duvall. I am a third-generation farmer and president of the American Farm Bureau Federation. I am pleased to offer this testimony on behalf of Farm Bureau …

influencers

Influencers Push OJ Sales

Dan Citrus, Economy, Orange Juice

In a recent message to members of the Florida citrus industry, Florida Citrus Commission Chairman Steve Johnson focused on the role of social media influencers in promoting Florida orange juice. Johnson stated that partnerships with influencers on social media and in traditional media comprise what he called “a critical component” of the Florida Department of Citrus’ (FDOC) e-commerce marketing campaign. …

good health

Keeping Consumers Engaged With Florida OJ

Dan Citrus, Orange Juice

Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS). ROAS is the …

update

Update on Florida OJ Supply and Demand

Dan Citrus, Florida, Orange Juice

In the Feb. 3 Florida Citrus Commission meeting, Marisa Zansler, Florida Department of Citrus director of economic and market research, provided an update on the Florida orange juice (OJ) movement and availability. External trends, such as fruit drop and increased demand during the pandemic, may significantly impact the availability of orange juice throughout the season. Coming into the 2020–21 season, beginning inventory …

research

Research Projects on OJ Recommended for Approval

Dan Citrus, Orange Juice, Research

The Scientific Research Advisory Committee met on Jan. 21 to review recent updates from the Florida Department of Citrus (FDOC) and to review and recommend to the Florida Citrus Commission (FCC) for approval of two new research proposals. The FCC serves as the FDOC’s governing board. Rosa Walsh, director of the FDOC Scientific Research Department, gave an update on the 2020–2025 Dietary Guidelines …

pay

Are Consumers Willing to Pay More for Florida OJ?

Dan Citrus, Economy, Florida, Orange Juice

Multiple studies point to the value consumers place on Florida citrus and their willingness to pay for the “Florida” brand. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, recently spoke on this subject in a Florida Department of Citrus webinar. She provided an overview of …