“Build Your Base”: Fueling Performance with Beef

Will Jordan Beef, Beef, Cattle, Florida Beef Council (FBC), Industry, Livestock, Livestock News

The Florida Beef Council is in Fort Worth, Tex. this week highlighting beef at the Collegiate Strength and Conditioning Coaches Association national conference. Athletes know that protein is important, and Build Your Base communicates beef as the premier protein. I visited with Deanne Maples to learn more about this exciting program.

GBB: Burger Week is Great Way to Celebrate Beef Month

Will Jordan Beef, Beef, Cattle, Georgia Beef Board (GBB), Industry, Livestock, Livestock News

The Georgia Beef Board would like to encourage everyone to get out and celebrate Georgia Beef Month through the many events being held across the state. Notably, Atlanta Burger Week is happening now! Listen below as Caitlin Jackson, Georgia Beef Board’s Checkoff Programs Coordinator shares more.

ROI of The Beef Checkoff Dollar

Will Jordan Beef, Beef, Cattle, Cattlemen’s Beef Board (CBB), Industry, Livestock, Livestock News

Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef.

Resourceful: Stretching The Beef Checkoff Dollar

Will Jordan Beef, Beef, Cattle, Cattlemen’s Beef Board (CBB), Industry, Livestock, Livestock News

We all know that a dollar bill today does not have the same buying power a dollar bill had in 1985; yet the Beef Checkoff Program still just collects one dollar per head when cattle are sold. In the second part of a conversation with Cattlemen’s Beef Board CEO, Greg Hanes, learn how the checkoff stretches that dollar for the …

Driving Demand for Beef During Tight Supplies

Will Jordan Beef, Beef, Cattle, Cattlemen’s Beef Board (CBB), Industry, Livestock, Livestock News

As U.S. beef supplies continue to tighten, discovery of new cut options by consumers is vital. I visited with Cattlemen’s Beef Board CEO, Greg Hanes, to discuss how the Beef Checkoff is driving the demand for beef during tight supplies.

Underutilized Cuts Finding Opportunities During Tight Beef Supply

Will Jordan Beef, Beef, Cattle, Cattlemen’s Beef Board (CBB), Industry, Livestock, Livestock News

Difficulty provides an opportunity for growth. The U.S. beef industry is re-learning this lesson as the cow herd continues to contract as demand for beef continues to grow domestically and abroad. U.S. Meat Export Federation (USMEF), USDA and the Beef Checkoff are collaborating to promote cuts often overlooked. USMEF President and CEO, Dan Halstrom, shares more on growing opportunities for …

“Eye Opening”: FBC Holds Ranch to Ribeye Event

Will Jordan Beef, Beef, Cattle, Cattlemen’s Beef Board (CBB), Florida Beef Council (FBC), Florida Beef Council (FBC), General, Industry, Livestock, Livestock News

The Florida Beef Council recently held a “Ranch to Ribeye” event to connect cattlemen with members of the food service industry. Designed to tell the story of beef from pasture to plate, the event helped close the information gap between producers and consumers. Listen below as one event attendee, Chef Alex Kuk of Temple Street Eatery in Ft. Lauderdale, shares …

Georgia Cattlemen’s Convention a Success

Will Jordan General

The Georgia Cattlemen’s Association Convention will wrap up in Columbus, Ga. on Friday, March 15. Throughout the convention attendees had the opportunity network with fellow producers, gather information about best practices for their operation and enjoy exceptional activities. As Georgia Junior Cattlemen’s Association members participated in various contests, adult members learned in the Forage Conference. A 20,000 square foot trade …