“Eye Opening”: FBC Holds Ranch to Ribeye Event

Will Jordan Beef, Beef, Cattle, Cattlemen’s Beef Board (CBB), Florida Beef Council (FBC), Florida Beef Council (FBC), General, Industry, Livestock, Livestock News

The Florida Beef Council recently held a “Ranch to Ribeye” event to connect cattlemen with members of the food service industry. Designed to tell the story of beef from pasture to plate, the event helped close the information gap between producers and consumers. Listen below as one event attendee, Chef Alex Kuk of Temple Street Eatery in Ft. Lauderdale, shares …


Beef Checkoff’s Support for Beef Demand Continues: An Update

Dan Beef, Cattle, Industry News Release

As I watch television news reports from my ranch and listen to radio broadcasts in my truck while checking on cattle, I see the impact that COVID-19 is having on our economy, including the stock market and cattle markets. And, as a beef producer, I know firsthand how frustrating this situation is for cattlemen and women across the country. Certainly, …

The Reality of the Beef Checkoff

Dan Beef, Cattle, Industry News Release

by Greg Hanes, CEO, Cattlemen’s Beef Board (CBB-Oct. 9, 2019) — In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization of the Beef Checkoff – there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered. Let’s look at …