The Beef Checkoff is a valuable investment for producers. Driving demand for beef, checkoff dollars are not “free money” for contractors. Cattlemen’s Beef Board Senior Director of Evaluation and Outreach, Beka Wall shares more.
GBB: BEEF for Valentine’s Day
The Georgia Beef Board knows that BEEF is the protein of love. Let all three courses of your date night meal be influenced with beef. Georgia Beef Board Checkoff Director, Caitlin Jackson, shares more.
Beef Checkoff’s Support for Beef Demand Continues: An Update
As I watch television news reports from my ranch and listen to radio broadcasts in my truck while checking on cattle, I see the impact that COVID-19 is having on our economy, including the stock market and cattle markets. And, as a beef producer, I know firsthand how frustrating this situation is for cattlemen and women across the country. Certainly, …
The Reality of the Beef Checkoff
by Greg Hanes, CEO, Cattlemen’s Beef Board (CBB-Oct. 9, 2019) — In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization of the Beef Checkoff – there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered. Let’s look at …
Beef Checkoff Continues to Focus on Consumers
The National Beef Checkoff program continues to focus on consumers, and a good example of that is how advertising efforts have changed over the past few years. In this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, Cattlemen’s Beef Board CEO Polly Ruhland explains why the board’s efforts to reach consumers have changed.
Beef Safety Research Continues
The National beef Checkoff program is involved in various efforts, including research of beef safety. In this weeks “Getting to know your beef checkoff” brought to you by your beef checkoff, Cattlemen’s Beef Board CEO Polly Ruhland talks about these efforts to provide consumers a safe product.