Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef. Sponsored ContentFlorida …
May Beef Month Kicks Off in Georgia
Georgia Beef Board’s May Beef Month kicks off this week with events throughout the state during the month. Listen below or click here for more information. Sponsored ContentFlorida Cattle Enhancement Board Considers Efforts Important to Cattle Producers in FloridaDecember 12, 2025Commitment From Florida Cattle Enhancement Board Members Seeks To Move Research ForwardDecember 5, 2025Florida Cattle Enhancement Board Provides Support For …
Resourceful: Stretching The Beef Checkoff Dollar
We all know that a dollar bill today does not have the same buying power a dollar bill had in 1985; yet the Beef Checkoff Program still just collects one dollar per head when cattle are sold. In the second part of a conversation with Cattlemen’s Beef Board CEO, Greg Hanes, learn how the checkoff stretches that dollar for the …
Driving Demand for Beef During Tight Supplies
As U.S. beef supplies continue to tighten, discovery of new cut options by consumers is vital. I visited with Cattlemen’s Beef Board CEO, Greg Hanes, to discuss how the Beef Checkoff is driving the demand for beef during tight supplies. Sponsored ContentFlorida Cattle Enhancement Board Considers Efforts Important to Cattle Producers in FloridaDecember 12, 2025Commitment From Florida Cattle Enhancement Board …
Underutilized Cuts Finding Opportunities During Tight Beef Supply
Difficulty provides an opportunity for growth. The U.S. beef industry is re-learning this lesson as the cow herd continues to contract as demand for beef continues to grow domestically and abroad. U.S. Meat Export Federation (USMEF), USDA and the Beef Checkoff are collaborating to promote cuts often overlooked. USMEF President and CEO, Dan Halstrom, shares more on growing opportunities for …
“Eye Opening”: FBC Holds Ranch to Ribeye Event
The Florida Beef Council recently held a “Ranch to Ribeye” event to connect cattlemen with members of the food service industry. Designed to tell the story of beef from pasture to plate, the event helped close the information gap between producers and consumers. Listen below as one event attendee, Chef Alex Kuk of Temple Street Eatery in Ft. Lauderdale, shares …
ACA to Hold High School Beef Cook Off
The Alabama Cattlemen’s Association (ACA) is hosting the Alabama Junior and Senior High School Beef Cook off April 12. ACA Director of Consumer Outreach, Josie Jones shares more. Sponsored ContentFlorida Cattle Enhancement Board Considers Efforts Important to Cattle Producers in FloridaDecember 12, 2025Commitment From Florida Cattle Enhancement Board Members Seeks To Move Research ForwardDecember 5, 2025Florida Cattle Enhancement Board Provides …
Checkoff Transparency: What It Takes to Receive Checkoff Funding
The Beef Checkoff is a valuable investment for producers. Driving demand for beef, checkoff dollars are not “free money” for contractors. Cattlemen’s Beef Board Senior Director of Evaluation and Outreach, Beka Wall shares more. Sponsored ContentFlorida Cattle Enhancement Board Considers Efforts Important to Cattle Producers in FloridaDecember 12, 2025Commitment From Florida Cattle Enhancement Board Members Seeks To Move Research ForwardDecember …
Georgia Cattlemen’s Convention a Success
The Georgia Cattlemen’s Association Convention will wrap up in Columbus, Ga. on Friday, March 15. Throughout the convention attendees had the opportunity network with fellow producers, gather information about best practices for their operation and enjoy exceptional activities. As Georgia Junior Cattlemen’s Association members participated in various contests, adult members learned in the Forage Conference. A 20,000 square foot trade …
GBB Promotes BIWFD March Challenge
The Georgia Beef Board wants producers and consumers to get involved with the “Beef. It’s What’s for Dinnner.” Ambassador Program! GBB Checkoff Programs Coordinator, Caitlin Jackson, shares more on how to get involved with the March Challenge. Sponsored ContentFlorida Cattle Enhancement Board Considers Efforts Important to Cattle Producers in FloridaDecember 12, 2025Commitment From Florida Cattle Enhancement Board Members Seeks To …