Promoting beef has become more complicated than it was in 1992 when the beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. And according to a release from the National Beef Checkoff Program, that’s why “Rethink the Ranch” was born. The checkoff is re-introducing consumers to beef during this 25th anniversary of our iconic brand, we’re also introducing …
Grant Dollars Fund Programs through Florida Beef Council
Dollars through the Beef Checkoff help the Florida Beef Council (FBC) conduct various programs across the state. But according to FBC CEO Jim Handley, a recent grant has helped the council conduct a couple of more programs. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle Enhancement Board Awarded Researcher Discusses New …
Oklahoma Beef Council Embezzler Pleads Guilty
Former Oklahoma Beef Council employee Melissa Mortenson pled guilty this week to embezzling $2.6 million from the beef checkoff over the course of seven years. She now awaits sentencing from the court. The Beef Council Board of Directors says this is a significant step towards bringing the criminal matter to a conclusion. “We are indebted to federal investigators for the …
Beef Checkoff Investing in Promotions around the World
Efforts continue on a daily basis to promote U.S. beef around the world. And in this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we hear from President and CEO of the U.S. Meat Export Federation (USMEF), Phil Seng. As a contractor for the checkoff, Seng says those dollars are very important in USMEF’s …
Beef Checkoff Helps Inform Consumers
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Elise Farnham from Grantville, Georgia, says the checkoff is very helpful in efforts to reach consumers. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm …
Georgia Beef Producer Appreciates Checkoff
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Tyson Strickland from Athens, Georgia appreciates what the beef checkoff does. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted Application …
Beef Checkoff Helps Retail Outlet Sell Quality Cuts
The beef checkoff works in many ways, including helping retail outlets through the improvement of cuts they have available for consumers. In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Jim Collins from Opelika, Alabama explains how the checkoff has helped with his family’s restaurant venture. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL …
Farm to Fork Tours Funded by Beef Checkoff Dollars
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Cliff Coddington from Bradenton, Florida has seen the success with Farm to Fork tours he’s helped to conduct over the past few years. And he knows these opportunities would not have been available if it wasn’t for the beef checkoff. Sponsored ContentCIR Agriculture Harvester …
Federation of State Beef Councils Investing Dollars
Many in the cattle industry are familiar with the beef checkoff and how has been involved with promotional events for years in getting the word out to consumers. But according to Steve Hanson, a Nebraska beef producer who chairs the Federation of State Beef Councils, the way to reach consumers has really changed over the years. Sponsored ContentCIR Agriculture Harvester …
Beef Safety Research Continues
The National beef Checkoff program is involved in various efforts, including research of beef safety. In this weeks “Getting to know your beef checkoff” brought to you by your beef checkoff, Cattlemen’s Beef Board CEO Polly Ruhland talks about these efforts to provide consumers a safe product. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding …