Former Oklahoma Beef Council employee Melissa Mortenson pled guilty this week to embezzling $2.6 million from the beef checkoff over the course of seven years. She now awaits sentencing from the court. The Beef Council Board of Directors says this is a significant step towards bringing the criminal matter to a conclusion. “We are indebted to federal investigators for the …
Beef Checkoff Investing in Promotions around the World
Efforts continue on a daily basis to promote U.S. beef around the world. And in this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we hear from President and CEO of the U.S. Meat Export Federation (USMEF), Phil Seng. As a contractor for the checkoff, Seng says those dollars are very important in USMEF’s …
Beef Checkoff Helps Inform Consumers
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Elise Farnham from Grantville, Georgia, says the checkoff is very helpful in efforts to reach consumers.
Georgia Beef Producer Appreciates Checkoff
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Tyson Strickland from Athens, Georgia appreciates what the beef checkoff does.
Beef Checkoff Helps Retail Outlet Sell Quality Cuts
The beef checkoff works in many ways, including helping retail outlets through the improvement of cuts they have available for consumers. In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Jim Collins from Opelika, Alabama explains how the checkoff has helped with his family’s restaurant venture.
Farm to Fork Tours Funded by Beef Checkoff Dollars
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Cliff Coddington from Bradenton, Florida has seen the success with Farm to Fork tours he’s helped to conduct over the past few years. And he knows these opportunities would not have been available if it wasn’t for the beef checkoff.
Federation of State Beef Councils Investing Dollars
Many in the cattle industry are familiar with the beef checkoff and how has been involved with promotional events for years in getting the word out to consumers. But according to Steve Hanson, a Nebraska beef producer who chairs the Federation of State Beef Councils, the way to reach consumers has really changed over the years.
Beef Safety Research Continues
The National beef Checkoff program is involved in various efforts, including research of beef safety. In this weeks “Getting to know your beef checkoff” brought to you by your beef checkoff, Cattlemen’s Beef Board CEO Polly Ruhland talks about these efforts to provide consumers a safe product.
Good News from Beef Tenderness Survey
In this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we have information about the Beef Tenderness Survey, an effort through the National Beef Checkoff Program. And according to Dr. Dwain Johnson, professor of meat science at the University of Florida, this survey takes place about every five years.
Georgia Beef Team Preparing to See More Consumers
With another semester underway for college students across the state, the Georgia Beef Board’s Beef Team is getting set to head out once again. In the beef checkoff report, Kaytlyn Malia with the Georgia Beef Board says this time around, it’s the Abraham Baldwin Agricultural College Beef Team who will be conducting cooking demos.