oklahoma

Oklahoma Beef Council Embezzler Pleads Guilty

Dan Beef, Industry News Release

Former Oklahoma Beef Council employee Melissa Mortenson pled guilty this week to embezzling $2.6 million from the beef checkoff over the course of seven years. She now awaits sentencing from the court. The Beef Council Board of Directors says this is a significant step towards bringing the criminal matter to a conclusion. “We are indebted to federal investigators for the …

ncba

Beef Checkoff Investing in Promotions around the World

Dan Beef, Cattle

Efforts continue on a daily basis to promote U.S. beef around the world. And in this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we hear from President and CEO of the U.S. Meat Export Federation (USMEF), Phil Seng. As a contractor for the checkoff, Seng says those dollars are very important in USMEF’s …

ncba

Beef Checkoff Helps Inform Consumers

Dan Beef

  In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Elise Farnham from Grantville, Georgia, says the checkoff is very helpful in efforts to reach consumers.    

ncba

Beef Checkoff Helps Retail Outlet Sell Quality Cuts

Dan Beef

The beef checkoff works in many ways, including helping retail outlets through the improvement of cuts they have available for consumers. In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Jim Collins from Opelika, Alabama explains how the checkoff has helped with his family’s restaurant venture.

Good News from Beef Tenderness Survey

Dan Beef

In this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we have information about the Beef Tenderness Survey, an effort through the National Beef Checkoff Program. And according to Dr. Dwain Johnson, professor of meat science at the University of Florida, this survey takes place about every five years.