Florida’s Jo Ann Smith Presented with Beef Checkoff Visionary Award

Dan Cattle, Florida

During the recent Cattle Industry Convention held in Nashville, Tennessee, Jo Ann Smith of Wacahoota, Florida was presented with the Cattlemen’s Beef Board’s (CBB) first-ever Beef Checkoff Visionary Award. The honor is to recognize individuals in the beef industry who have demonstrated exemplary support of and commitment to the Checkoff’s goals and vision. Marty Smith, Florida rancher, immediate past National …

Gulf Coast

Cattlemen’s Beef Board: Change for Change’s Sake

Dan Cattle, Industry News Release, Industry Videos-Promoting Agriculture

(CBB) — You don’t have to look too hard to find history’s repeating patterns and, as in the past, the call for change is in the air. Even within the beef industry, there’s a movement urging producers to throw off traditional institutions, like the Beef Checkoff, simply because it’s “too old” or they weren’t alive when it was established. It’s …