The Beef Checkoff and Contracting Partners

Will Jordan General

By Will Jordan Funding beef promotion, the Beef Checkoff is a vital part of ensuring beef is the choice of consumers. National Cattlemen’s Beef Association CEO, Colin Woodall, explains the relationship between the Checkoff and its contracting partners.

alabama junior

Alabama Junior Cattlemen’s Association Hold Field Day

Dan Alabama, Beef, Cattle

The Alabama Junior Cattlemen’s Association held their 2022 Spring Youth Production Field Day on April 14th. The event was sponsored by the Alabama Beef Checkoff Program. Alabama Cattlemen’s Association (ACA) Director of Field Services, Morgan Desselle, says fifty kids from across the state took part in the annual event.