(CBB) — You don’t have to look too hard to find history’s repeating patterns and, as in the past, the call for change is in the air. Even within the beef industry, there’s a movement urging producers to throw off traditional institutions, like the Beef Checkoff, simply because it’s “too old” or they weren’t alive when it was established. It’s …
Beef. It’s What’s For Dinner. Returns to Broadcast Television
The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is getting Beef. It’s What’s For Dinner. back on broadcast television during The Hallmark Channel’s Countdown to Christmas (NCBA) — With the holidays looking a little different this year, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same – …
Beef Checkoff Offers Kid-Friendly Meals for Parents at Home
(NAFB) — As Americans are spending more time at home, parents may need some meal inspiration to keep the whole family happy. The Beef Checkoff is offering some help with recipes that everyone in the family can enjoy. “BeefItsWhatsForDinner.com is a great resource for kid-friendly options that can be made with kitchen staples many families may already have on hand,” …
Bringing National Beef Checkoff Program Ideas to Florida
The Florida Beef Council (FBC) recently took part in meetings in Denver, Colorado, to learn more about what the Beef Checkoff program is doing across the nation. FBC Director of Beef Marketing and Promotion DeAnne Maples heard about plans for the upcoming year.
Study Shows Premium in Cattle from BQA Certified Producers
CENTENNIAL, Colo. (NCBA) – While producers have traditionally participated in Beef Quality Assurance (BQA) because it’s the right thing to do, there is sound research that indicates BQA certified producers can benefit financially as well. According to a recent study by the Beef Checkoff-funded BQA program and conducted by Colorado State University (CSU), results show a significant premium for calves …
Alabama Beef Summer Grilling Campaign
The Alabama Beef Checkoff program is busy this summer with a brand new promotion. Ali Cantrell, Alabama Cattlemen’s Association director of education and outreach, has the details.
Busy Time for Alabama Beef Checkoff
Through the Beef Checkoff, the Alabama Cattlemen’s Association (ACA) works closely with dieticians in the state in efforts to promote the healthy benefits of beef. Ali Cantrell, ACA director of education and outreach, has information about an event the association will soon be attending. Plus, she has information about an upcoming event designed for junior and senior high school students …
Burger Week Underway in Macon, Georgia
The Beef Checkoff program is helping put on a big event this week, as Burger Week is taking place in Macon, Georgia. Georgia Beef Board’s Kaytlyn Malia says it has already been a fun event. Burger Week Underway in macon Georgia Image credit: Georgia Beef Board / Two-Bite Burgers / Get the recipe
Beef Checkoff Relaunching an Iconic Brand
Promoting beef has become more complicated than it was in 1992 when the beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. And according to a release from the National Beef Checkoff Program, that’s why “Rethink the Ranch” was born. The checkoff is re-introducing consumers to beef during this 25th anniversary of our iconic brand, we’re also introducing …
Grant Dollars Fund Programs through Florida Beef Council
Dollars through the Beef Checkoff help the Florida Beef Council (FBC) conduct various programs across the state. But according to FBC CEO Jim Handley, a recent grant has helped the council conduct a couple of more programs.