Join us each week for Grazing the Facts Podcast where we take a look within Florida’s cattle industry. You’ll hear from the researchers, industry leaders and ranchers that help keep Florida green. Learn how the Florida Cattle Enhancement Board and the Florida Cattle industry helps to further the industry’s rich history, heritage, devotion to the land and natural resources and their continued innovation through research and education.
News from the Florida Cattle Enhancement Board
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Grazing The Facts – Consumer Trust: Flint Johns Explains the Importance of Telling Your Story
On the latest episode of Grazing the Facts, Flint Johns, Secretary of the Florida Cattlemen’s Association (FCA), joins the conversation to discuss the importance of building consumer trust and why sharing the story of Florida’s cattle industry matters. Recorded on November 2, Johns offers his perspective on how Florida ranchers can help consumers better understand…
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Grazing The Facts – The Importance of Beef Checkoff Dollars: FCA 2nd Vice President Shares His Journey in the Cattle Industry
On the latest episode of Grazing The Facts, Jason Conrad, 2nd Vice President of the Florida Cattlemen’s Association, joins the conversation to share his journey in the cattle industry and discuss the importance of the Beef Checkoff program. Recorded on October 27, Conrad offers insight into the challenges he faced getting started in the cattle…
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Grazing The Facts – Cultivating the Next Generation of Florida Ranchers, FCA Treasurer Shares His Passion for the Cattle Industry
On the latest episode of Grazing The Facts, Carl McKettrick Jr., treasurer of the Florida Cattlemen’s Association, joins the conversation to share his passion for the cattle industry and discuss the importance of cultivating the next generation of Florida ranchers. Recorded on October 22, McKettrick offers insight into his role with the association, and the…
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National Cattlemen’s Beef Association Representative Describes How Ranchers and Conservation Go Hand in Hand
On the latest episode of Grazing the Facts, Clint Richardson, regional representative for the National Cattlemen’s Beef Association, joins the conversation to discuss the connection between ranching and conservation and the important role Florida cattle producers play in protecting the state’s natural resources. Recorded on October 9, Richardson shares his perspective on the grit and…
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Florida State Veterinarian Shares Thoughts on Current and Possible Future Cattle Industry Threats
The latest episode of Grazing the Facts features Dr. Michael Short, Florida State Veterinarian with the Florida Department of Agriculture, for a conversation about animal health challenges facing Florida’s cattle industry. Recorded on October 2, Short provides insight into current concerns and potential future threats that could affect cattle producers across the state. A major…
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Jody Counts Shares the Legacy and Future of Florida’s Cattle Industry
The latest episode of Grazing The Facts takes listeners deep into the history and future of Florida cattle production with seventh-generation cattleman Jody Counts. In Episode 57, Counts shares his family’s deep roots in Florida and the ranching traditions that have been passed down through generations. Recorded on September 29, 2026, the conversation offers a…
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Dusty Holley Shares Insights on Florida’s Cattle Industry
The latest episode of Grazing The Facts features Dusty Holley, executive vice president of the Florida Cattlemen’s Association, for a conversation about the current state of Florida’s cattle industry and the issues affecting producers across the state. Recorded on September 17, Holley provides insight into the work being done by the association on behalf of…
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Dr. Tim Marshall: Rebuilding Florida’s Cattle Herd and Preparing the Next Generation
On the latest episode of Grazing The Facts, Dr. Tim Marshall joins the conversation to discuss the changing landscape of Florida’s cattle industry. Recorded during the Florida Cattlemen’s Association Quarterly Meeting on September 11, Marshall shares his perspective on rebuilding the state’s cattle herd, the challenges facing producers, and the importance of developing the next…
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FL Cattle Enhancement Board Wraps up Funding Year
As the Florida Cattle Enhancement Board wraps up their funding year, Deanne Maples with the Florida Beef Council reflects on the impact made in the beef industry. “So we’re wrapping up another funding year with the Florida Cattle Enhancement Board. It goes up every year from about August to June or so,” said Maples. “And…
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Florida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm Overview
With the detection of New World Screwworm now in the United States, we sat down with Dr. Edwin Burgess, Assistant Professor of Veterinarian Entomology at the University of Florida, a Florida Cattle Enhancement Board awarded researcher, to learn more about the New World Screwworm. “So New World Screwworm is a fly. It is a shiny…