Below you'll find a list of all posts that have been categorized as “Cattlemen’s Beef Board (CBB)”
Beef Checkoff Program Builds Demand and Adds Value for Cattle Producers The beef checkoff program works every day on behalf of cattle producers to strengthen beef demand, grow markets, and increase the value of every animal. Through research, promotion, and market development, the program ensures that producer dollars are invested strategically and responsibly to benefit the entire beef industry. To …
Beef Checkoff Approves $38.1 Million in FY2026 Programs The Cattlemen’s Beef Board Beef Promotion Operating Committee has approved $38.1 million in programs during fiscal year 2026. These investments are pending USDA approval and are designed to advance key areas including beef promotion, research, industry information, producer communications, foreign marketing, and consumer information. The Beef Promotion Operating Committee—made up of 10 …
The Cattlemen’s Beef Board released the findings of an independent study done on the Beef Checkoff Program’s return on investment over the last five years. Released during the Cattle Industry Summer Business Meeting in San Diego, CA, the ROI study, conducted by Cornell University, shows the significant impact of the Beef Checkoff. Listen below for more. Sponsored ContentFlorida Cattle Producers …
Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen’s Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more! Sponsored ContentFlorida …
Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef. Sponsored ContentFlorida …
We all know that a dollar bill today does not have the same buying power a dollar bill had in 1985; yet the Beef Checkoff Program still just collects one dollar per head when cattle are sold. In the second part of a conversation with Cattlemen’s Beef Board CEO, Greg Hanes, learn how the checkoff stretches that dollar for the …
As U.S. beef supplies continue to tighten, discovery of new cut options by consumers is vital. I visited with Cattlemen’s Beef Board CEO, Greg Hanes, to discuss how the Beef Checkoff is driving the demand for beef during tight supplies. Sponsored ContentFlorida Cattle Producers Proactive In Research Efforts Funded by the Florida Cattle Enhancement BoardJanuary 16, 2026Florida Cattle Industry Supports …
Difficulty provides an opportunity for growth. The U.S. beef industry is re-learning this lesson as the cow herd continues to contract as demand for beef continues to grow domestically and abroad. U.S. Meat Export Federation (USMEF), USDA and the Beef Checkoff are collaborating to promote cuts often overlooked. USMEF President and CEO, Dan Halstrom, shares more on growing opportunities for …
The Florida Beef Council recently held a “Ranch to Ribeye” event to connect cattlemen with members of the food service industry. Designed to tell the story of beef from pasture to plate, the event helped close the information gap between producers and consumers. Listen below as one event attendee, Chef Alex Kuk of Temple Street Eatery in Ft. Lauderdale, shares …
The 2024 Fiscal Year for the Cattlemen’s Beef Board (CBB) started October 1st, and throughout the year they will be investing approximately $38 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications. Back in September, the Beef Promotion Operating Committee approved Checkoff funding for a total of 12 “Authorization Requests”, or grant proposals …
