Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen’s Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more!
ROI of The Beef Checkoff Dollar
Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef.
Resourceful: Stretching The Beef Checkoff Dollar
We all know that a dollar bill today does not have the same buying power a dollar bill had in 1985; yet the Beef Checkoff Program still just collects one dollar per head when cattle are sold. In the second part of a conversation with Cattlemen’s Beef Board CEO, Greg Hanes, learn how the checkoff stretches that dollar for the …
Driving Demand for Beef During Tight Supplies
As U.S. beef supplies continue to tighten, discovery of new cut options by consumers is vital. I visited with Cattlemen’s Beef Board CEO, Greg Hanes, to discuss how the Beef Checkoff is driving the demand for beef during tight supplies.
Underutilized Cuts Finding Opportunities During Tight Beef Supply
Difficulty provides an opportunity for growth. The U.S. beef industry is re-learning this lesson as the cow herd continues to contract as demand for beef continues to grow domestically and abroad. U.S. Meat Export Federation (USMEF), USDA and the Beef Checkoff are collaborating to promote cuts often overlooked. USMEF President and CEO, Dan Halstrom, shares more on growing opportunities for …
“Eye Opening”: FBC Holds Ranch to Ribeye Event
The Florida Beef Council recently held a “Ranch to Ribeye” event to connect cattlemen with members of the food service industry. Designed to tell the story of beef from pasture to plate, the event helped close the information gap between producers and consumers. Listen below as one event attendee, Chef Alex Kuk of Temple Street Eatery in Ft. Lauderdale, shares …
Fiscal Year 2024 Beef Checkoff Plan of Work
The 2024 Fiscal Year for the Cattlemen’s Beef Board (CBB) started October 1st, and throughout the year they will be investing approximately $38 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications. Back in September, the Beef Promotion Operating Committee approved Checkoff funding for a total of 12 “Authorization Requests”, or grant proposals …
Cattle Producers Praise Congressional Resolution Supporting Beef Checkoff
This week, cattle industry leaders praised the introduction of a bipartisan congressional resolution recognizing the importance of commodity checkoff programs, including the Beef Checkoff. “As a cattle producer who invests in the Beef Checkoff, I know how important this program is to the continued success of America’s cattlemen and cattlewomen. The Beef Checkoff was created by cattle producers, is run …
The History of the Beef Checkoff
For many years now, cattle producers here in the Southeast and across the country have seen their product promoted through various efforts by the Beef Checkoff. AgNet Media’s Will Jordan recently caught up with Sarah Metzler with the Cattlemen’s Beef Board (CBB) to discuss how the Checkoff works. To learn more about the history of the National Beef Checkoff program, click here.
CBB Past Chair Discusses Value of Beef Checkoff
Cattle producers Jimmy Taylor from Oklahoma, Andy Bishop of Kentucky, Ryan Moorhouse from Texas and immediate Past Chair Norman Voyles of Martinsville, Indiana, are the 2023 leaders for the Cattlemen’s Beef Promotion & Research Board (CBB.) AgNet Media’s Will Jordan recently caught up with Voyles to discuss the value added to cattle by the Beef Checkoff. The current CBB officer team is …
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