USMEF and Beef Checkoff Drive Beef Demand Overseas 

Will Jordan Cattle, Cattlemen’s Beef Board (CBB), Industry, Livestock, Livestock News

Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen’s Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more!


Global Appetite for Pork

Dan Exports/Imports, Pork, This Land of Ours

Increasing the global taste for pork. That’s today’s This Land of Ours. There’s a global appetite for U.S. pork, so National Pork Board uses Pork Checkoff funds to advance international product promotion along with the U.S. Meat Export Federation. The Pork Board’s Vice President of International Market Development Courtney Knupp says the strategy is two-fold. “First to differentiate U.S. pork …