USMEF and Beef Checkoff Drive Beef Demand Overseas 

Will Jordan Cattle, Cattlemen’s Beef Board (CBB), Industry, Livestock, Livestock News


Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen’s Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more!

About the Author

Will Jordan

Will Jordan is an author, public speaker, livestock producer, and award-winning auctioneer. Known for innovation and storytelling, he is keen to the needs of farmers and ranchers. As a broadcaster, Will tells the story of agriculture daily, digging into subjects important to those who tune in.