peanuts

New Promotional Brand Campaign For Peanuts

Today, the National Peanut Board has launched a brand platform that aims to elevate peanuts beyond being just a reliable staple. The theme? It’s not nuts, it’s peanuts. For the first time, the U.S. farmers, manufacturers, and other brands are rallying behind this one cohesive identity, celebrating the humble crop as a distinctive category of one. It’s not nuts, it’s peanuts. They say …

peanuts

National Peanut Board New Brand Promotion

 A bold new era for the peanut industry. That’s the voice of the National Peanut Board, who announced this week a new program to help promote peanuts. It’s a game changing brand platform, they said, that will champion this, represent the 7000 peanut farming families across America. They said that this is a special, new strategic push to connect the Gen Z population, a generation that …

national peanut board

New Campaign for National Peanut Board

National Peanut Board Launches Bold New Brand Campaign to Boost Peanut Consumption In a spirited move to reimagine one of America’s most iconic crops, the National Peanut Board is launching peanuts in a fresh and exciting way. The organization has unveiled a new brand platform designed to champion the 7,000 peanut farmers across the United States while increasing peanut consumption …

peanut industry

Difficulty in Determining How Many Peanuts Are Being Produced

Peanut Industry Faces Data Shortage as USDA Reports Lag Behind Harvest The U.S. peanut industry is facing a serious challenge this harvest season — a lack of up-to-date data on peanut production. Dr. Adam Rabinowitz of Auburn University recently published an article detailing the problem and how it’s impacting farmers’ ability to price their crop and plan for the market. …

Peanut Stocks and Processing Report

American Peanut Council Export Efforts

Global Peanut Trade Update: Top Buyers and Market Shifts Promoting U.S. Peanuts Abroad The American Peanut Council continues to play a leading role in expanding international markets for U.S. peanuts. Through strategic programs in multiple countries, the Council works to boost global consumption and ensure steady demand for American-grown peanuts. Recent data from the U.S. Department of Agriculture’s Foreign Agricultural …

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Looking at the Current Peanut Market

Peanut Market Quiet as Farmers Await Harvest and Tariff Decisions The U.S. peanut market is currently in a holding pattern as growers across the peanut belt wait to assess what kind of crop is growing beneath the soil. Despite increased peanut acreage in 2025, both domestic and export markets are slow to move. “The peanut market is very quiet right …