The National Peanut Board is launching a new platform that will tell the world about peanuts and how important they are. Peanuts have long been a part of the American life. Now they are poised to take center stage this week and the next few weeks. If the industry’s unified voice is any indication, the world is about to discover that peanuts …
New Promotional Brand Campaign For Peanuts
Today, the National Peanut Board has launched a brand platform that aims to elevate peanuts beyond being just a reliable staple. The theme? It’s not nuts, it’s peanuts. For the first time, the U.S. farmers, manufacturers, and other brands are rallying behind this one cohesive identity, celebrating the humble crop as a distinctive category of one. It’s not nuts, it’s peanuts. They say …
National Peanut Board New Brand Promotion
 A bold new era for the peanut industry. That’s the voice of the National Peanut Board, who announced this week a new program to help promote peanuts. It’s a game changing brand platform, they said, that will champion this, represent the 7000 peanut farming families across America. They said that this is a special, new strategic push to connect the Gen Z population, a generation that …
National Peanut Board Launching New Campaign Next Month
Each peanut farmer, as he produces his peanuts, is involved in a national checkoff program for the purpose of promotion, research, and education. The National Peanut Board, based in Atlanta, is the manager of that program, about 13 million dollars a year. The National Peanut Board now has announced a launch in a bold, unified campaign to put USA Peanuts front and center with …
New Campaign for National Peanut Board
National Peanut Board Launches Bold New Brand Campaign to Boost Peanut Consumption In a spirited move to reimagine one of America’s most iconic crops, the National Peanut Board is launching peanuts in a fresh and exciting way. The organization has unveiled a new brand platform designed to champion the 7,000 peanut farmers across the United States while increasing peanut consumption …


