Below you'll find a list of all posts that have been tagged as “peanut marketing strategy”
A bold new era for the peanut industry. That’s the voice of the National Peanut Board, who announced this week a new program to help promote peanuts. It’s a game changing brand platform, they said, that will champion this, represent the 7000 peanut farming families across America. They said that this is a special, new strategic push to connect the Gen Z population, a generation that …
National Peanut Board Launches Bold New Brand Campaign to Boost Peanut Consumption In a spirited move to reimagine one of America’s most iconic crops, the National Peanut Board is launching peanuts in a fresh and exciting way. The organization has unveiled a new brand platform designed to champion the 7,000 peanut farmers across the United States while increasing peanut consumption …
National Peanut Board Unveils Ambitious 26–28 Strategic Plan After Record Crop Well peanut farmers have produced a record crop this year. Now, their grower-funded National Peanut Board is beginning the next chapter in launching of a 26–28 strategic plan. The organization is setting a bold course for the future of U.S.-grown peanuts, strengthening both market demand and industry collaboration during …
