A bold new era for the peanut industry. That’s the voice of the National Peanut Board, who announced this week a new program to help promote peanuts. It’s a game changing brand platform, they said, that will champion this, represent the 7000 peanut farming families across America. They said that this is a special, new strategic push to connect the Gen Z population, a generation that values authenticity, wellness and purpose and without alienating anybody else.
It is more than a campaign. It’s a movement, according to the National Peanut Board. We’re uniting the entire industry from growers to marketers to around the shared vision to increase demand and also reduce barriers for U.S. grown peanuts.
The brand gives us the voice we’ve been waiting for with this new logo called It’s Not Nuts, It’s Peanuts. So look for that around the network this week. It’s a unifying moment for the industry, for its future creativity and strategic lead, they say, will increase the buying of peanuts by all generations.
Well, that’s called it’s been released by the National Peanut Board. You need to be looking for it because the logo says It’s Not Nuts, It’s Peanuts.
Audio Reporting by Tyron Spearman for Southeast AgNet.