The National Peanut Board is launching a new platform that will tell the world about peanuts and how important they are. Peanuts have long been a part of the American life. Now they are poised to take center stage this week and the next few weeks. If the industry’s unified voice is any indication, the world is about to discover that peanuts …
New Promotional Brand Campaign For Peanuts
Today, the National Peanut Board has launched a brand platform that aims to elevate peanuts beyond being just a reliable staple. The theme? It’s not nuts, it’s peanuts. For the first time, the U.S. farmers, manufacturers, and other brands are rallying behind this one cohesive identity, celebrating the humble crop as a distinctive category of one. It’s not nuts, it’s peanuts. They say …
National Peanut Board New Brand Promotion
 A bold new era for the peanut industry. That’s the voice of the National Peanut Board, who announced this week a new program to help promote peanuts. It’s a game changing brand platform, they said, that will champion this, represent the 7000 peanut farming families across America. They said that this is a special, new strategic push to connect the Gen Z population, a generation that …

