At the USA Peanut Congress recently held in Florida, Rachel Thompson of M&M Mars and Mars Wrigley expressed their enthusiasm in the company for peanuts as they expand their portfolio. She said, “we’re excited about what’s happening. Peanuts are the heart of our business at Mars and especially our iconic brands. Mars is promoting peanuts as our hero ingredient, and …
New Promotional Brand Campaign For Peanuts
Today, the National Peanut Board has launched a brand platform that aims to elevate peanuts beyond being just a reliable staple. The theme? It’s not nuts, it’s peanuts. For the first time, the U.S. farmers, manufacturers, and other brands are rallying behind this one cohesive identity, celebrating the humble crop as a distinctive category of one. It’s not nuts, it’s peanuts. They say …


