Below you'll find a list of all posts that have been tagged as “peanut industry marketing”
Today, the National Peanut Board has launched a brand platform that aims to elevate peanuts beyond being just a reliable staple. The theme? It’s not nuts, it’s peanuts. For the first time, the U.S. farmers, manufacturers, and other brands are rallying behind this one cohesive identity, celebrating the humble crop as a distinctive category of one. It’s not nuts, it’s peanuts. They say …
National Peanut Board Launches Bold New Brand: “It’s Not Nuts, It’s Peanuts” Just as peanut farmers begin to start digging the peanuts, the National Peanut Board has announced a bold, game-changing branding platform aimed at reshaping how consumers view peanuts across the country. “It’ll give peanuts a voice and a fresh place in culture.” Unveiled during a live stream event …
