Below you'll find a list of all posts that have been tagged as “peanut brand platform”
The National Peanut Board is launching a new platform that will tell the world about peanuts and how important they are. Peanuts have long been a part of the American life. Now they are poised to take center stage this week and the next few weeks. If the industry’s unified voice is any indication, the world is about to discover that peanuts …
Today, the National Peanut Board has launched a brand platform that aims to elevate peanuts beyond being just a reliable staple. The theme? It’s not nuts, it’s peanuts. For the first time, the U.S. farmers, manufacturers, and other brands are rallying behind this one cohesive identity, celebrating the humble crop as a distinctive category of one. It’s not nuts, it’s peanuts. They say …
