The National Peanut Board is launching a new platform that will tell the world about peanuts and how important they are.
Peanuts have long been a part of the American life. Now they are poised to take center stage this week and the next few weeks. If the industry’s unified voice is any indication, the world is about to discover that peanuts are not just good, they are iconic.
The theme is, they’re not nuts, it’s peanuts. That is the theme coming up for the next few weeks. Libby Johnson of the Alabama Peanut Producers said, this is going to be really good for us to further expand and tell more people about peanuts.
Then Rachel Santos of Premium Peanuts said, this campaign offers us, allows us to have a unified voice. It is a brand platform we can all get behind. And they are all uniting.
The head of Hub’s Peanut Company in Virginia said, we all, at the end of the day, have a lot of pride in the U.S. grown peanuts. That’s going to be what brings us together in the future. With more campaigning going on, it’s not nuts, it’s peanuts.
That’s going to be the theme in the next few weeks from the National Peanut Board.
Audio Reporting by Tyron Spearman for Southeast AgNet.