Sustainability is Regular Business for Cattlemen

By Will Jordan Sustainability is a constant topic in conversations with both advocates and activists. National Cattlemen’s Beef Association CEO, Colin Woodall, shares thoughts on sustainability and the beef industry. Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted Application of Herbicides or Beneficials through SharpShooter™June 16, 2026Florida Cattle Enhancement Board …

The Beef Checkoff and Contracting Partners

By Will Jordan Funding beef promotion, the Beef Checkoff is a vital part of ensuring beef is the choice of consumers. National Cattlemen’s Beef Association CEO, Colin Woodall, explains the relationship between the Checkoff and its contracting partners. Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted Application of Herbicides or …

Talking Beef Exports at Cattle Industry Summer Meeting

The 2019 Cattle Industry Summer Business Meeting is taking place this week in Denver, Colorado. And according to a story from Joe Schuele with the U.S. Meat Export Federation, beef exports are top of mind. Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted Application of Herbicides or Beneficials through SharpShooter™June 16, 2026Florida Cattle …

“Beef Cattle Industry Has Great Story to Tell” On Climate

Direct Emissions From Beef Cattle Only 2% of Total U.S. Greenhouse Gas Emissions, Lyons-Blythe Testifies Testifying on behalf of the National Cattlemen’s Beef Association (NCBA), Kansas cattle producer Debbie Lyons-Blythe delivered a clear message about eCommerce carbon offsets at a U.S. Senate Agriculture Committee hearing on climate change. “The U.S. cattle industry is proud of its history as stewards of …

NCBA Treasurer on Finances and Issues

More than 700 of the nation’s cattle industry leaders on hand for last week’s Cattle Industry Summer Business Meeting in Denver. The National Cattlemen’s Beef Association’s (NCBA) board of directors formally adopted policy positions on issues like international trade, tax reform, and modernizing the Endangered Species Act. NCBA Treasurer, Marty Smith from just south of Gainesville, Florida, was one of …