Reaching highs not seen in several years, U.S. pork and beef had an exceptional month in April. U.S. Meat Export Federation President and CEO, Dan Halstrom, has the details.
Traceability Programs See Increased Interest from Livestock Group
Livestock groups across the country are showing increased interest in livestock traceability programs. Gene Noem, a member of the U.S. Meat Export Federation’s Executive Committee shares more on the importance of traceability in marketing U.S. animal protein.
USMEF and Beef Checkoff Drive Beef Demand Overseas
Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen’s Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more!
Global Appetite for Pork
Increasing the global taste for pork. That’s today’s This Land of Ours. There’s a global appetite for U.S. pork, so National Pork Board uses Pork Checkoff funds to advance international product promotion along with the U.S. Meat Export Federation. The Pork Board’s Vice President of International Market Development Courtney Knupp says the strategy is two-fold. “First to differentiate U.S. pork …