National Pork Board Studying Future Consumers

The National Pork Board (NPB) is working hard to identify and reach their future consumers. Recently, NPB completed research on market segmentation. David Newman, senior vice president of market growth at NPB, talks about the goals of the research project. Visit porkcheckoff.org to learn more about consumer research. Sponsored ContentFlorida Cattle Enhancement Board Provides Funding For Quicker Response to Research …

Global Appetite for Pork

Increasing the global taste for pork. That’s today’s This Land of Ours. There’s a global appetite for U.S. pork, so National Pork Board uses Pork Checkoff funds to advance international product promotion along with the U.S. Meat Export Federation. The Pork Board’s Vice President of International Market Development Courtney Knupp says the strategy is two-fold. “First to differentiate U.S. pork …

NPPC Prevails Against HSUS Attack on Animal Agriculture

WASHINGTON, D.C. (NPPC) – The U.S. Court of Appeals for the District of Columbia Circuit today ruled in favor of the National Pork Producers Council (NPPC) in its appeal to dismiss a lawsuit brought by the Humane Society of the United States (HSUS). The court rejected HSUS’s attempt to advance an anti-meat activist agenda through an unwarranted suit designed to hurt …

NPPC Statement on Pork. The Other White Meat® Ruling

The U.S. District Court for the District of Columbia issued a ruling on a suit challenging the sale of the Pork. The Other White Meat® trademarks. The National Pork Producers Council (NPPC) sold the trademarks to the National Pork Board in 2006. The following statement may be attributed to Ken Maschhoff, an Illinois pork producer and president of the National …

National Pork Board Invests in International Marketing-Part II

The National Pork Board has relaunched its focus on international marketing by renaming and restructuring its trade committee. Pork Checkoff vice president of international marketing Craig Morris says the committee is now known as the International Marketing Committee. Committee The International Marketing Committee is being streamlined to better engage with strategic partners. Streamlined The National Pork Board has increased its …

National Pork Board Invests in International Marketing-Part 1

The National Pork Board has made a significant increase in its budget for international marketing. This comes at a time when the United States is faced with large pork supplies and record exports. Pork Checkoff vice president of international marketing Craig Morris said a successful 2018 is dependent on exports. Exports The U.S. Meat Export Federation will receive the largest …

Pork Checkoff Invests in International Markets

This past year was a very successful year for pork exports. National Pork Board President Terry O’Neel says the Pork Checkoff has made a significant investment in building international markets. Markets O’Neel, who raises hogs at Friend, Nebraska, says the National Pork Board ended this past year in strong financial shape. Many pork producers also enjoyed positive margins. Margins For …

Pork Checkoff Conducts Annual Producer Survey

Since 2002, the National Pork Board has conducted an annual producer survey. Pork Checkoff vice president of strategic communications Kevin Waetke says the most recent survey was conducted in November Survey The Pork Checkoff study found optimism throughout the swine industry. Optimism Waetke says the biggest challenge seen by producer was hog health and disease. The Pork Checkoff uses this …