USMEF Team Evaluates Beef Promotion in Japan

Robert Fountain discussing demand for U.S. beef with Tazuko Hijikata, USMEF’s senior director of consumer affairs in Japan.
 

The U.S. Meat Export Federation recently took a group of livestock producers to Japan to see international beef promotion, first hand. Cattleman and Georgia Beef Board member, Robert Fountain, shares details about the trip in a phone interview from Japan.