(NAFB) — The Beef Checkoff is undergoing a year-long process to determine direction for the organization over the next five years. The long-range strategic planning process for the beef industry is underway, a process that pulls together key leaders from all over the country representing different sectors of the beef business. Updated every five years, the Beef Industry Long Range …
The Reality of the Beef Checkoff
by Greg Hanes, CEO, Cattlemen’s Beef Board (CBB-Oct. 9, 2019) — In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization of the Beef Checkoff – there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered. Let’s look at …
Annual Survey Finds 80% of Producers Believe Beef Checkoff Drives Beef Demand
Eighty percent of beef producers nationwide say the Beef Checkoff Program helps drive demand for beef. That is one major finding from a recent Producer Attitude Survey commissioned by the Checkoff – and conducted and reviewed by a third-party, independent research firm – to gauge beef producers’ awareness, overall sentiment and concerns about the program. Completed in January, the survey …
Activists Allowed to Expand Attack on Beef Checkoff
The announcement that R-CALF will be allowed to expand its activist-funded crusade against state beef councils is a disappointment to countless beef producers and NCBA members across America. The phony allegations being perpetuated by R-CALF and its activist legal partners are without merit and only serve to divide beef producers and distract beef councils from the important work of building …
Georgia Beef Board Busy with Promotions
The Beef Checkoff program has been busy in Georgia. Kaytlyn Malia with the Georgia Beef Board says a big promotion just wrapped up, and another is ready to start. Georgia Beef Board Busy with Promotions
Burger Week Coming to Macon, Georgia
In a couple of weeks, the Beef Checkoff program is helping put on a big event in Macon, Georgia. Georgia Beef Board’s Kaytlyn Malia has the details. Burger Week Coming to Macon Georgia
Providing Beef Checkoff Information at Georgia Sale Barns
The Georgia Beef Board (GBB) has been working to distribute information at various sale barns across the state. GBB’s Kaytlyn Malia says it is a way to better inform cattle producers about their beef checkoff program. Providing Beef Checkoff Information at Georgia Sale Barns
Big Presence for Beef at Georgia Event
Last week, through the Beef Checkoff program, the Georgia Beef Board took part in an event in Atlanta where beef had a big presence. And in our Georgia Beef Checkoff report, Kaytlyn Malia explains what this event was.