With Help from Florida, National Program Celebrates 10 Years, 15,000 Graduates (FBC-September 10, 2019) — Beef producers in Florida are helping salute a program achieving major milestones in beef advocacy across the country. The Beef Checkoff-funded Masters of Beef Advocacy program celebrates its 10th anniversary in 2019 by welcoming its 15,000th graduate. The MBA program, which many Florida producers have …
Georgia Beef Board Talking with Producers
Producer communications is one of the aspects of the Beef Checkoff program. According to Kaytlyn Malia, the Georgia Beef Board will be busy talking with many producers during the next couple of weeks.
Meet Chuck, the Virtual Beef Assistant
The beef industry is going high-tech when it comes to promoting its products. The “Beef. It’s What’s for Dinner” brand is launching what it calls a “beef virtual assistant.” Chuck Knows Beef is powered by Google artificial intelligence and brings together a rancher’s knowledge, a chef’s expertise, and the humor of the average dad into kitchens across the country. The …
R-CALF Praises Introduction of Beef Checkoff Reform Legislation
Legislation reintroduced last week seeks to reform the beef checkoff program. The Voluntary Check-Off Program Participation Act, reintroduced by Senate Republicans Mike Lee of Utah and Rand Paul of Kentucky, would “allow producers to vote freely with their pocketbooks regarding whether they are individually satisfied with the checkoff’s performance,” according to R-CALF USA CEO Bill Bullard. R-CALF applauded the reintroduction …
U.S. Beef Exporters Connect with Wide Range of Buyers
With support from the Beef Checkoff Program and the USDA Market Access Program, last week the U.S. Meat Export Federation (USMEF), a contractor to the Beef Checkoff, promoted U.S. beef at the Gulfood trade show. Joe Schuele has the details.