Florida Beef Council Congratulates Masters of Beef Advocacy Program for Major Milestones

Dan Beef, Cattle, Florida, Industry News Release

With Help from Florida, National Program Celebrates 10 Years, 15,000 Graduates (FBC-September 10, 2019) — Beef producers in Florida are helping salute a program achieving major milestones in beef advocacy across the country. The Beef Checkoff-funded Masters of Beef Advocacy program celebrates its 10th anniversary in 2019 by welcoming its 15,000th graduate. The MBA program, which many Florida producers have …


Meet Chuck, the Virtual Beef Assistant

Dan Beef, Industry News Release

The beef industry is going high-tech when it comes to promoting its products. The “Beef. It’s What’s for Dinner” brand is launching what it calls a “beef virtual assistant.” Chuck Knows Beef is powered by Google artificial intelligence and brings together a rancher’s knowledge, a chef’s expertise, and the humor of the average dad into kitchens across the country. The …


R-CALF Praises Introduction of Beef Checkoff Reform Legislation

Dan Cattle, Industry News Release

Legislation reintroduced last week seeks to reform the beef checkoff program. The Voluntary Check-Off Program Participation Act, reintroduced by Senate Republicans Mike Lee of Utah and Rand Paul of Kentucky, would “allow producers to vote freely with their pocketbooks regarding whether they are individually satisfied with the checkoff’s performance,” according to R-CALF USA CEO Bill Bullard. R-CALF applauded the reintroduction …