beef

What’s at Stake for U.S. Beef in China

Dan Beef, Cattle, Exports/Imports, Trade

Earlier this week President Trump said he would meet with Chinese President Xi Jinping in June. The announcement comes as the trade war between the two largest economies in the world grows even more intense. National Cattlemen’s Beef Association (NCBA) Senior Director of International Trade and Market Access, Kent Bacus, discusses what’s at stake for U.S. beef producers and how close we …

beef

Cattle Industry’s Beef Quality Assurance Program Develops, Distributes Extensive National Manual

Dan Beef, Beef, Cattle, Industry News Release

Checkoff-Funded Effort Is a Resource for Responsible Cattle Management An official manual for the Beef Quality Assurance (BQA) program that is both detailed and extensive is now being distributed nationwide throughout the cattle industry. The manual and the BQA program are both managed by the producer education team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. …

beef

U.S. Roundtable for Sustainable Beef Looks to the Future

Dan Beef, Cattle

This week, the U.S. Roundtable for Sustainable Beef (USRSB) concluded their fifth annual General Assembly meeting in Fresno, Calif. The event brought together more than 100 stakeholders including representatives from major food and retail companies, cattle producers, veterinarians, scientists, financial service representatives and non-governmental organizations. During the meeting, they adopted and launched the U.S. Beef Industry Sustainability Framework, the first-ever resource that …

virtual

Meet Chuck, the Virtual Beef Assistant

Dan Beef, Industry News Release

The beef industry is going high-tech when it comes to promoting its products. The “Beef. It’s What’s for Dinner” brand is launching what it calls a “beef virtual assistant.” Chuck Knows Beef is powered by Google artificial intelligence and brings together a rancher’s knowledge, a chef’s expertise, and the humor of the average dad into kitchens across the country. The …

beef checkoff

Annual Survey Finds 80% of Producers Believe Beef Checkoff Drives Beef Demand

Dan Beef, Cattle, Industry News Release

Eighty percent of beef producers nationwide say the Beef Checkoff Program helps drive demand for beef. That is one major finding from a recent Producer Attitude Survey commissioned by the Checkoff – and conducted and reviewed by a third-party, independent research firm – to gauge beef producers’ awareness, overall sentiment and concerns about the program. Completed in January, the survey …

beef exports

Beef Exports Remain High

Dan Beef, Exports/Imports, Industry News Release, Pork

While the November beef export report came out a month later than usual because of the government shutdown, it still showed good things for beef. U.S. beef exports continued on a record pace in November. However, pork exports trended lower year-over-year. Statistics from USDA and compiled by the U.S. Meat Export Federation show that beef exports totaled more than 112,000 …