beef checkoff

U.S. Programs Managed on Behalf of Beef Checkoff Continue to Maintain Beef Demand

Dan Beef, Industry News Release

As a Beef Checkoff Contractor, NCBA Pivots to Address New Reality (NCBA) – Promotion programs being managed by the National Cattlemen’s Beef Association as a contractor to the Beef Checkoff have shifted and grown in response to the worldwide coronavirus pandemic. These efforts reflect a consumer population that is concerned for their day-to-day health and the availability of delicious, safe …

dinner

Beef. It’s What’s For Dinner. Releases New Videos to Address Misconceptions About the Beef Industry

Dan Beef, Industry News Release

(NCBA) — In the latest effort to address myths about beef production and nutrition, Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, has released a new video series, ‘Real Facts About Real Beef.’ The videos highlight real farmers and ranchers and other beef experts candidly addressing some of the most common misconceptions …

beef checkoff

Georgia Cattle Producers Benefit from Beef Checkoff

Dan Cattle, Georgia

The Beef Checkoff program, established as part of the 1985 Farm Bill, continues to collect only $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. It was designed to increase the profit opportunities for producers across the country. Georgia Beef Board (GBB) Executive Vice President, …

dinner

Beef. It’s What’s For Dinner. New Ads Address Myths About Beef

Dan Beef, Cattle, Industry News Release

New ads tackle the topics of health, sustainability and meat substitutes with the iconic brand’s unique personality and swagger (Beef Checkoff) — Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media …

coronavirus

Beef Industry Task Force Begins Year-long Process

Dan Beef, Cattle, Industry News Release

(NAFB) — The Beef Checkoff is undergoing a year-long process to determine direction for the organization over the next five years. The long-range strategic planning process for the beef industry is underway, a process that pulls together key leaders from all over the country representing different sectors of the beef business. Updated every five years, the Beef Industry Long Range …

The Reality of the Beef Checkoff

Dan Beef, Cattle, Industry News Release

by Greg Hanes, CEO, Cattlemen’s Beef Board (CBB-Oct. 9, 2019) — In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization of the Beef Checkoff – there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered. Let’s look at …

beef checkoff

Annual Survey Finds 80% of Producers Believe Beef Checkoff Drives Beef Demand

Dan Beef, Cattle, Industry News Release

Eighty percent of beef producers nationwide say the Beef Checkoff Program helps drive demand for beef. That is one major finding from a recent Producer Attitude Survey commissioned by the Checkoff – and conducted and reviewed by a third-party, independent research firm – to gauge beef producers’ awareness, overall sentiment and concerns about the program. Completed in January, the survey …

ncba

Activists Allowed to Expand Attack on Beef Checkoff

Dan Beef, Cattle, Industry News Release

The announcement that R-CALF will be allowed to expand its activist-funded crusade against state beef councils is a disappointment to countless beef producers and NCBA members across America. The phony allegations being perpetuated by R-CALF and its activist legal partners are without merit and only serve to divide beef producers and distract beef councils from the important work of building …