At the USA Peanut Congress recently held in Florida, Rachel Thompson of M&M Mars and Mars Wrigley expressed their enthusiasm in the company for peanuts as they expand their portfolio.
She said, “we’re excited about what’s happening. Peanuts are the heart of our business at Mars and especially our iconic brands. Mars is promoting peanuts as our hero ingredient, and you should too.”
Their message, the peanuts are the heart of their iconic brands, and that includes Snickers and M&Ms. Snickers is down nearly 100 years old, $2.5 billion global value, a $1.05 billion alone in the U.S. M&Ms is a second major buying one, M&M Mars, M&M Peanuts, 75 years old. It is number one, along with their new one, Peanut Butter M&Ms.
It’s an $18 billion global impact, and peanuts, they say, are the trifecta because of their nutritional power and their ultimate convenience, and others, especially on Snickers and M&M Mars. They’re the best, they say, and they’re going to try to keep it the best as they plan for the future to add more products in their portfolio.
Audio Reporting by Tyron Spearman for Southeast AgNet.