Beef Checkoff Relaunching an Iconic Brand

Dan Beef

Promoting beef has become more complicated than it was in 1992 when the beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. And according to a release from the National Beef Checkoff Program, that’s why “Rethink the Ranch” was born. The checkoff is re-introducing consumers to beef during this 25th anniversary of our iconic brand, we’re also introducing …

Florida Producer Pleased with Beef Checkoff

Dan Beef, Florida

  Over the past few weeks, we’ve been talking once again with Southeast producers about their beef checkoff and the various ways it has been instrumental. And in this weeks “Getting to know your beef checkoff” brought to you by your beef checkoff, Okeechobee, Florida rancher Flint Johns said he pleased with all the checkoff does.