Driving demand for beef domestically and abroad is the work of the Beef Checkoff Program and its contractors. One Cattlemen’s Beef Board contractor is the U.S. Meat Export Federation. Through a recent trip to South Korea and Japan, producer leaders from 10 states saw first hand how their checkoff dollar works across international markets. Listen below for more!
ROI of The Beef Checkoff Dollar
Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef.
Resourceful: Stretching The Beef Checkoff Dollar
We all know that a dollar bill today does not have the same buying power a dollar bill had in 1985; yet the Beef Checkoff Program still just collects one dollar per head when cattle are sold. In the second part of a conversation with Cattlemen’s Beef Board CEO, Greg Hanes, learn how the checkoff stretches that dollar for the …
Driving Demand for Beef During Tight Supplies
As U.S. beef supplies continue to tighten, discovery of new cut options by consumers is vital. I visited with Cattlemen’s Beef Board CEO, Greg Hanes, to discuss how the Beef Checkoff is driving the demand for beef during tight supplies.
Georgia Cattlemen’s Convention a Success
The Georgia Cattlemen’s Association Convention will wrap up in Columbus, Ga. on Friday, March 15. Throughout the convention attendees had the opportunity network with fellow producers, gather information about best practices for their operation and enjoy exceptional activities. As Georgia Junior Cattlemen’s Association members participated in various contests, adult members learned in the Forage Conference. A 20,000 square foot trade …
Florida’s Jo Ann Smith Presented with Beef Checkoff Visionary Award
During the recent Cattle Industry Convention held in Nashville, Tennessee, Jo Ann Smith of Wacahoota, Florida was presented with the Cattlemen’s Beef Board’s (CBB) first-ever Beef Checkoff Visionary Award. The honor is to recognize individuals in the beef industry who have demonstrated exemplary support of and commitment to the Checkoff’s goals and vision. Marty Smith, Florida rancher, immediate past National …
Cattlemen’s Beef Board: Change for Change’s Sake
(CBB) — You don’t have to look too hard to find history’s repeating patterns and, as in the past, the call for change is in the air. Even within the beef industry, there’s a movement urging producers to throw off traditional institutions, like the Beef Checkoff, simply because it’s “too old” or they weren’t alive when it was established. It’s …