beef checkoff program

Cattlemen’s Beef Board Shares Details on the Beef Checkoff Program

Dan Agri-Business, Beef, Cattle, Cattlemen’s Beef Board (CBB), U.S. Meat Export Federation (USMEF)

Beef Checkoff Program Builds Demand and Adds Value for Cattle Producers The beef checkoff program works every day on behalf of cattle producers to strengthen beef demand, grow markets, and increase the value of every animal. Through research, promotion, and market development, the program ensures that producer dollars are invested strategically and responsibly to benefit the entire beef industry. To …

“Eye Opening”: FBC Holds Ranch to Ribeye Event

Will Jordan Beef, Cattle, Cattlemen’s Beef Board (CBB), Florida Beef Council (FBC), General, Industry, Livestock, Livestock News

The Florida Beef Council recently held a “Ranch to Ribeye” event to connect cattlemen with members of the food service industry. Designed to tell the story of beef from pasture to plate, the event helped close the information gap between producers and consumers. Listen below as one event attendee, Chef Alex Kuk of Temple Street Eatery in Ft. Lauderdale, shares …

Checkoff Transparency: What It Takes to Receive Checkoff Funding

Will Jordan General

The Beef Checkoff is a valuable investment for producers. Driving demand for beef, checkoff dollars are not “free money” for contractors. Cattlemen’s Beef Board Senior Director of Evaluation and Outreach, Beka Wall shares more. Sponsored ContentFlorida Cattle Producers Proactive In Research Efforts Funded by the Florida Cattle Enhancement BoardJanuary 16, 2026Florida Cattle Industry Supports Administration of Florida Cattle Enhancement BoardJanuary …

GBB: BEEF for Valentine’s Day

Will Jordan General

The Georgia Beef Board knows that BEEF is the protein of love. Let all three courses of your date night meal be influenced with beef. Georgia Beef Board Checkoff Director, Caitlin Jackson, shares more. Sponsored ContentFlorida Cattle Producers Proactive In Research Efforts Funded by the Florida Cattle Enhancement BoardJanuary 16, 2026Florida Cattle Industry Supports Administration of Florida Cattle Enhancement BoardJanuary …

Beef Checkoff’s Support for Beef Demand Continues: An Update

Dan Beef, Cattle, Industry News Release

As I watch television news reports from my ranch and listen to radio broadcasts in my truck while checking on cattle, I see the impact that COVID-19 is having on our economy, including the stock market and cattle markets. And, as a beef producer, I know firsthand how frustrating this situation is for cattlemen and women across the country. Certainly, …

The Reality of the Beef Checkoff

Dan Beef, Cattle, Industry News Release

by Greg Hanes, CEO, Cattlemen’s Beef Board (CBB-Oct. 9, 2019) — In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization of the Beef Checkoff – there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered. Let’s look at …

Beef Checkoff Continues to Focus on Consumers

Dan General

The National Beef Checkoff program continues to focus on consumers, and a good example of that is how advertising efforts have changed over the past few years. In this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, Cattlemen’s Beef Board CEO Polly Ruhland explains why the board’s efforts to reach consumers have changed.   …

Beef Safety Research Continues

Dan Cattle

The National beef Checkoff program is involved in various efforts, including research of beef safety. In this weeks “Getting to know your beef checkoff” brought to you by your beef checkoff, Cattlemen’s Beef Board CEO Polly Ruhland talks about these efforts to provide consumers a safe product. Sponsored ContentFlorida Cattle Producers Proactive In Research Efforts Funded by the Florida Cattle …