Through the Beef Checkoff, the Alabama Cattlemen’s Association (ACA) works closely with dieticians in the state in efforts to promote the healthy benefits of beef. Ali Cantrell, ACA director of education and outreach, has information about an event the association will soon be attending. Plus, she has information about an upcoming event designed for junior and senior high school students …
Burger Week Underway in Macon, Georgia
The Beef Checkoff program is helping put on a big event this week, as Burger Week is taking place in Macon, Georgia. Georgia Beef Board’s Kaytlyn Malia says it has already been a fun event. Burger Week Underway in macon Georgia Image credit: Georgia Beef Board / Two-Bite Burgers / Get the recipe Sponsored ContentFlorida Cattle Enhancement Board Plays Critical …
Beef Checkoff Relaunching an Iconic Brand
Promoting beef has become more complicated than it was in 1992 when the beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. And according to a release from the National Beef Checkoff Program, that’s why “Rethink the Ranch” was born. The checkoff is re-introducing consumers to beef during this 25th anniversary of our iconic brand, we’re also introducing …
Grant Dollars Fund Programs through Florida Beef Council
Dollars through the Beef Checkoff help the Florida Beef Council (FBC) conduct various programs across the state. But according to FBC CEO Jim Handley, a recent grant has helped the council conduct a couple of more programs. Sponsored ContentFlorida Cattle Enhancement Board Plays Critical Role To Extend ResearchNovember 7, 2025CIR Agriculture Harvester ProductsNovember 1, 2025Florida Cattle Enhancement Board Funded Research …
Oklahoma Beef Council Embezzler Pleads Guilty
Former Oklahoma Beef Council employee Melissa Mortenson pled guilty this week to embezzling $2.6 million from the beef checkoff over the course of seven years. She now awaits sentencing from the court. The Beef Council Board of Directors says this is a significant step towards bringing the criminal matter to a conclusion. “We are indebted to federal investigators for the …
Beef Checkoff Investing in Promotions around the World
Efforts continue on a daily basis to promote U.S. beef around the world. And in this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we hear from President and CEO of the U.S. Meat Export Federation (USMEF), Phil Seng. As a contractor for the checkoff, Seng says those dollars are very important in USMEF’s …
Beef Checkoff Helps Inform Consumers
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Elise Farnham from Grantville, Georgia, says the checkoff is very helpful in efforts to reach consumers. Sponsored ContentFlorida Cattle Enhancement Board Plays Critical Role To Extend ResearchNovember 7, 2025CIR Agriculture Harvester ProductsNovember 1, 2025Florida Cattle Enhancement Board Funded Research Impactful for …
Georgia Beef Producer Appreciates Checkoff
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Tyson Strickland from Athens, Georgia appreciates what the beef checkoff does. Sponsored ContentFlorida Cattle Enhancement Board Plays Critical Role To Extend ResearchNovember 7, 2025CIR Agriculture Harvester ProductsNovember 1, 2025Florida Cattle Enhancement Board Funded Research Impactful for the Future of the Florida Cattle IndustryOctober 31, …
Beef Checkoff Helps Retail Outlet Sell Quality Cuts
The beef checkoff works in many ways, including helping retail outlets through the improvement of cuts they have available for consumers. In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Jim Collins from Opelika, Alabama explains how the checkoff has helped with his family’s restaurant venture. Sponsored ContentFlorida Cattle Enhancement Board Plays Critical …
Farm to Fork Tours Funded by Beef Checkoff Dollars
In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Cliff Coddington from Bradenton, Florida has seen the success with Farm to Fork tours he’s helped to conduct over the past few years. And he knows these opportunities would not have been available if it wasn’t for the beef checkoff. Sponsored ContentFlorida Cattle Enhancement …