New Report Assesses Impact of COVID-19 on Consumer Behaviors

Dan Beef, Cattle, Industry News Release

The “State of the Consumer” Report Highlights Opportunities, Impact of COVID-19 on Beef Demand (NCBA) — The number of consumers who say they intend to eat beef at least weekly increased from 67 percent to 72 percent compared to 2019, and consumer positive perceptions of beef reached 70 percent for the first time,[1] according to a new report released by the …


Strong Consumer Demand Predicted for Beef

Dan Beef

The latest numbers show beef demand is up 15 percent since 2012 and the U.S. Department of Agriculture (USDA) is predicting strong consumer demand to continue through the end of this year. As a matter of fact, U.S. consumers are expected to consume nearly 9 percent more beef this year than they did back in 2015. And according to information …

beef checkoff

Annual Survey Finds 80% of Producers Believe Beef Checkoff Drives Beef Demand

Dan Beef, Cattle, Industry News Release

Eighty percent of beef producers nationwide say the Beef Checkoff Program helps drive demand for beef. That is one major finding from a recent Producer Attitude Survey commissioned by the Checkoff – and conducted and reviewed by a third-party, independent research firm – to gauge beef producers’ awareness, overall sentiment and concerns about the program. Completed in January, the survey …


Red Meat Demand Remaining Strong

Dan Beef, Cattle, Dairy, Industry News Release

The U.S. Department of Agriculture’s recent Cold Storage Report showed record reductions of beef and pork, which means demand for the products remains high. At the other end of the spectrum, chicken stocks remain historically high. A Meating Place Dot Com article says total beef in cold storage dropped 38 million pounds in March, the biggest drop in March since …