As we look ahead at the approaching fall season, the Georgia Beef Board prepares for fall-related events keeping beef in the center. Wyatt Doolittle of the Georgia Beef Board shared with us their upcoming plans, “While many people think our busiest time is beef month in May, the reality is that we’re already preparing for what will be one of our busiest seasons of the year.”
“So, as we head into the fall, Georgians are spending more time around football tailgates, county fairs, hunting camps, and family gatherings. Those are all opportunities to keep beef front and center. And that’s exactly what the Georgia Beef Board is focused on. One of our biggest initiatives of the year is the Georgia National Fair in Perry,” added Doolittle
“So every year we have the opportunity to interact with hundreds of thousands of consumers from every corner of our state, as well as from other states. It’s a great chance to answer questions about how cattle are raised, share the great nutritional benefits of beef, and just help Georgia families connect with the people behind the product that they enjoy eating. We’ll also continue offering beef quality assurance education across Georgia,” Doolittle mentioned.
Doolittle also said, “BQA is one of the best examples of producers taking the lead in animal care, food safety, and environmental stewardship. And those are practices that consumers really do care about, and our Georgia cattle producers have such a great story to tell. Beyond that, we’re going to continue partnering with our educators, healthcare professionals, chefs, and retailers to make sure that consumers are hearing science-based information about beef and seeing beef featured in positive ways throughout their daily life.”
“When consumers understand the care that goes into raising cattle, the nutritional value that beef provides, and the commitment that producers have to animal welfare and sustainability, they’re more confident choosing beef. And that confidence is what helps us build that long-term demand. That’s exactly what the Beef Checkoff is designed to do,” said Doolittle.
Audio Reporting by Elizabeth Sanders for Southeast AgNet.