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Below you'll find a list of all posts that have been tagged as “Masters of Beef Advocacy (MBA) program”
Driving the demand for beef starts at the grassroots with a strong network of advocates willing to share beef’s positive message. That’s why the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, developed the Trailblazers program. Chandler Mulvaney, director of grassroots advocacy & spokesperson development at NCBA, talked with Southeast AgNet’s Randall Weiseman at the 2024 Cattle Industry Convention and …
The Masters of Beef Advocacy (MBA) program recently announced they have updated their training modules. The updates, called MBA NextGen, make it easier for a new generation of farmers and ranchers to share their stories and advocate for the beef industry. Manager of Communications for the MBA program, Paul Dybedahl, told Southeast AgNet’s Randall Weiseman this program is open to anyone. …
