The Beef Checkoff invites consumers to Beef Up the Holidays if friends and family are visiting in person or virtually. You can make beef the center of your holiday celebration this year. The 2020 holiday season may be different, but you can still enjoy beef on the dinner table. Make your meals something to look forward to with various holiday meal tips and recipes. And the Drool Log is back this year, where you can enjoy the sights and sounds of a prime rib roasting over an open fire. Listen to the crackle of the Drool Log on your screen and experience the delicious taste of your own beef dish roasting in the oven.