When it comes to the Beef Checkoff program, some producers may not be up to date on what it has done over the past few years and what it continues to do today. Florida Beef Council (FBC) Chairman Flint Johns, explains what the overall program is about and what it is doing in the state of Florida. For more information …
Masters of Beef Advocacy Program Updates Training Modules
The Masters of Beef Advocacy (MBA) program recently announced they have updated their training modules. The updates, called MBA NextGen, make it easier for a new generation of farmers and ranchers to share their stories and advocate for the beef industry. Manager of Communications for the MBA program, Paul Dybedahl, told Southeast AgNet’s Randall Weiseman this program is open to anyone. …
Beef Up the Holidays
The Beef Checkoff invites consumers to Beef Up the Holidays if friends and family are visiting in person or virtually. You can make beef the center of your holiday celebration this year. The 2020 holiday season may be different, but you can still enjoy beef on the dinner table. Make your meals something to look forward to with various holiday meal tips …
U.S. Programs Managed on Behalf of Beef Checkoff Continue to Maintain Beef Demand
As a Beef Checkoff Contractor, NCBA Pivots to Address New Reality (NCBA) – Promotion programs being managed by the National Cattlemen’s Beef Association as a contractor to the Beef Checkoff have shifted and grown in response to the worldwide coronavirus pandemic. These efforts reflect a consumer population that is concerned for their day-to-day health and the availability of delicious, safe …
Beef. It’s What’s For Dinner. Releases New Videos to Address Misconceptions About the Beef Industry
(NCBA) — In the latest effort to address myths about beef production and nutrition, Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, has released a new video series, ‘Real Facts About Real Beef.’ The videos highlight real farmers and ranchers and other beef experts candidly addressing some of the most common misconceptions …
Georgia Cattle Producers Benefit from Beef Checkoff
The Beef Checkoff program, established as part of the 1985 Farm Bill, continues to collect only $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. It was designed to increase the profit opportunities for producers across the country. Georgia Beef Board (GBB) Executive Vice President, …
Beef. It’s What’s For Dinner. New Ads Address Myths About Beef
New ads tackle the topics of health, sustainability and meat substitutes with the iconic brand’s unique personality and swagger (Beef Checkoff) — Beef. It’s What’s For Dinner., managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is addressing common questions and hot topics in the beef industry head-on with the launch of new digital and social media …
Beef Industry Task Force Begins Year-long Process
(NAFB) — The Beef Checkoff is undergoing a year-long process to determine direction for the organization over the next five years. The long-range strategic planning process for the beef industry is underway, a process that pulls together key leaders from all over the country representing different sectors of the beef business. Updated every five years, the Beef Industry Long Range …
The Reality of the Beef Checkoff
by Greg Hanes, CEO, Cattlemen’s Beef Board (CBB-Oct. 9, 2019) — In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization of the Beef Checkoff – there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered. Let’s look at …
Annual Survey Finds 80% of Producers Believe Beef Checkoff Drives Beef Demand
Eighty percent of beef producers nationwide say the Beef Checkoff Program helps drive demand for beef. That is one major finding from a recent Producer Attitude Survey commissioned by the Checkoff – and conducted and reviewed by a third-party, independent research firm – to gauge beef producers’ awareness, overall sentiment and concerns about the program. Completed in January, the survey …