The Georgia Beef Board knows that BEEF is the protein of love. Let all three courses of your date night meal be influenced with beef. Georgia Beef Board Checkoff Director, Caitlin Jackson, shares more.
“A Wonderful Year” – GBB Reflects on 2023
The Georgia Beef Board spent 2023 putting checkoff dollars to work promoting beef to consumers across the state through events and other activities. Caitlin Jackson, Checkoff Program Coordinator for the Georgia Beef Board shares more.
The Beef Checkoff and Contracting Partners
By Will Jordan Funding beef promotion, the Beef Checkoff is a vital part of ensuring beef is the choice of consumers. National Cattlemen’s Beef Association CEO, Colin Woodall, explains the relationship between the Checkoff and its contracting partners.
Promoting Georgia Beef for the Holidays
With the holiday period drawing closer, the Beef Checkoff is busy promoting a variety of beef dishes for your festive meals. Taylor Evans, director of public relations for the Georgia Beef Board (GBB), says they have a lot of great recipe ideas on their website. Contact the GBB office in Macon to learn more about Beef Checkoff promotions in Georgia.
BQA Training Event Held in Madison County
The Beef Checkoff in Florida continues to promote Beef Quality Assurance (BQA) across the state. And two weeks ago, a big event was held in Madison County to work with producers there in becoming BQA certified. Josh Churchwell with the Madison County Cattlemen told us it was a hands on type training. The BQA training event, put together by the Madison County …
Beef Marketing Key in Adapting to More In-Home Consumption
The marketing strategy for the beef industry has been instrumental in helping keep demand strong, despite the significant slowdown in the food service industry. AgNet Media’s Brian German has the story, For more information about efforts by the Beef Checkoff, click here.
Cattlemen’s Beef Board: Change for Change’s Sake
(CBB) — You don’t have to look too hard to find history’s repeating patterns and, as in the past, the call for change is in the air. Even within the beef industry, there’s a movement urging producers to throw off traditional institutions, like the Beef Checkoff, simply because it’s “too old” or they weren’t alive when it was established. It’s …
Beef. It’s What’s For Dinner. Returns to Broadcast Television
The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is getting Beef. It’s What’s For Dinner. back on broadcast television during The Hallmark Channel’s Countdown to Christmas (NCBA) — With the holidays looking a little different this year, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same – …
Beef Checkoff Offers Kid-Friendly Meals for Parents at Home
(NAFB) — As Americans are spending more time at home, parents may need some meal inspiration to keep the whole family happy. The Beef Checkoff is offering some help with recipes that everyone in the family can enjoy. “BeefItsWhatsForDinner.com is a great resource for kid-friendly options that can be made with kitchen staples many families may already have on hand,” …
Bringing National Beef Checkoff Program Ideas to Florida
The Florida Beef Council (FBC) recently took part in meetings in Denver, Colorado, to learn more about what the Beef Checkoff program is doing across the nation. FBC Director of Beef Marketing and Promotion DeAnne Maples heard about plans for the upcoming year.