program

Study Shows Premium in Cattle from BQA Certified Producers

Dan Beef, Cattle, Industry News Release

CENTENNIAL, Colo. (NCBA) – While producers have traditionally participated in Beef Quality Assurance (BQA) because it’s the right thing to do, there is sound research that indicates BQA certified producers can benefit financially as well. According to a recent study by the Beef Checkoff-funded BQA program and conducted by Colorado State University (CSU), results show a significant premium for calves …

rodeo

Busy Time for Alabama Beef Checkoff

Dan Alabama, Cattle

Through the Beef Checkoff, the Alabama Cattlemen’s Association (ACA) works closely with dieticians in the state in efforts to promote the healthy benefits of beef. Ali Cantrell, ACA director of education and outreach, has information about an event the association will soon be attending. Plus, she has information about an upcoming event designed for junior and senior high school students …

Beef Checkoff Relaunching an Iconic Brand

Dan Beef

Promoting beef has become more complicated than it was in 1992 when the beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. And according to a release from the National Beef Checkoff Program, that’s why “Rethink the Ranch” was born. The checkoff is re-introducing consumers to beef during this 25th anniversary of our iconic brand, we’re also introducing …

oklahoma

Oklahoma Beef Council Embezzler Pleads Guilty

Dan Beef, Industry News Release

Former Oklahoma Beef Council employee Melissa Mortenson pled guilty this week to embezzling $2.6 million from the beef checkoff over the course of seven years. She now awaits sentencing from the court. The Beef Council Board of Directors says this is a significant step towards bringing the criminal matter to a conclusion. “We are indebted to federal investigators for the …

Beef Checkoff Investing in Promotions around the World

Dan Beef, Cattle

Efforts continue on a daily basis to promote U.S. beef around the world. And in this week’s “Getting to know your beef checkoff” brought to you by your beef checkoff, we hear from President and CEO of the U.S. Meat Export Federation (USMEF), Phil Seng. As a contractor for the checkoff, Seng says those dollars are very important in USMEF’s …

Beef Checkoff Helps Inform Consumers

Dan Beef

  In our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, Elise Farnham from Grantville, Georgia, says the checkoff is very helpful in efforts to reach consumers.