Below you'll find a list of all posts that have been tagged as “Beef Checkoff”
Route 66 marked its 100th anniversary this year. NCBA and the Beef Checkoff announced the Route 66 Beef Trail. NCBA and Beef Checkoff have partnered to offer a free mobile pass, allowing travelers along Route 66 to highlight restaurants known for beef entrees, regional beef stories, learning about historic stockyards, historic feed yards, family-owned steakhouses, and of course, award-winning barbecue …
With the Florida Cattlemen’s Convention coming up the Florida Beef Council looks forward to the opportunity to share updates on the Beef Checkoff. We caught up with Deanne Maples with the Florida Beef Council to get a preview of what attendees should expect. “Really looking forward to joining our cattle producers from across the state of Florida and really beyond …
Florida Beef Council Celebrates a Strong 2025 Beef Promotion Year and Honors Key Leaders The Florida Beef Council (FBC) is wrapping up the 2025 beef promotion year, and it has truly been a period of growth, outreach, and collaboration. We caught up with Deanne Maples of the Florida Beef Council to gather her reflections on this year’s accomplishments and the …
Florida Beef Council Preparing for Next Year’s Checkoff Programs The Florida Beef Council is working to ensure next year’s checkoff programs remain effective and impactful. We spoke with Deanne Maples with the Florida Beef Council to learn more about their year-end efforts and planning process. As Deanne explained, “We’re coming to the end of wrapping up a great year. We …
Georgia Beef Board Launches SEC Football Ad Campaign to Promote Beef As college football kicks off this season, the Georgia Beef Board is launching an exciting new promotional campaign focused on the Southeastern Conference (SEC). The effort aims to highlight beef as the go-to protein for game day celebrations across the South. We caught up with Wyatt Doolittle of the …
The Alabama Beef Checkoff is strategically investing state checkoff dollars into production research that benefits producers. Director of Field Services, Reid McGuire, shares more on the Checkoff’s recent meeting. Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted Application of Herbicides or Beneficials through SharpShooter™June 16, 2026Florida Cattle Enhancement Board Provides …
According to a recent independent economic study, U.S. cattle producers get back $13.41 for each dollar they invest into the national Beef Checkoff program. Dr. Harry M. Kaiser of Cornell University conducted the evaluation. Bottom-line, he said, there are a couple of indications he gets from the study. “These programs tend to have very high ROIs, which is indicative of …
The Cattlemen’s Beef Board released the findings of an independent study done on the Beef Checkoff Program’s return on investment over the last five years. Released during the Cattle Industry Summer Business Meeting in San Diego, CA, the ROI study, conducted by Cornell University, shows the significant impact of the Beef Checkoff. Listen below for more. Sponsored ContentFlorida Cattle Enhancement …
The Florida Beef Council strategically invested in a digital marketing campaign earlier this year and has recently received results of that investment. DeAnne Maples of the Florida Beef Council shares how checkoff dollars are driving demand for beef. Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New World Screwworm OverviewJune 19, 2026Verdant Robotics Offers Growers Targeted Application of Herbicides or …
The Florida Beef Council is in Fort Worth, Tex. this week highlighting beef at the Collegiate Strength and Conditioning Coaches Association national conference. Athletes know that protein is important, and Build Your Base communicates beef as the premier protein. I visited with Deanne Maples to learn more about this exciting program. Sponsored ContentFlorida Cattle Enhancement Board Awarded Researcher Discusses New …
