“Build Your Base”: Fueling Performance with Beef

Will Jordan Beef, Beef, Cattle, Florida Beef Council (FBC), Industry, Livestock, Livestock News

The Florida Beef Council is in Fort Worth, Tex. this week highlighting beef at the Collegiate Strength and Conditioning Coaches Association national conference. Athletes know that protein is important, and Build Your Base communicates beef as the premier protein. I visited with Deanne Maples to learn more about this exciting program.

“Eye Opening”: FBC Holds Ranch to Ribeye Event

Will Jordan Beef, Beef, Cattle, Cattlemen’s Beef Board (CBB), Florida Beef Council (FBC), Florida Beef Council (FBC), General, Industry, Livestock, Livestock News

The Florida Beef Council recently held a “Ranch to Ribeye” event to connect cattlemen with members of the food service industry. Designed to tell the story of beef from pasture to plate, the event helped close the information gap between producers and consumers. Listen below as one event attendee, Chef Alex Kuk of Temple Street Eatery in Ft. Lauderdale, shares …