The Florida Beef Council strategically invested in a digital marketing campaign earlier this year and has recently received results of that investment. DeAnne Maples of the Florida Beef Council shares how checkoff dollars are driving demand for beef.
Pooling Resources for Beef Promotion
The Florida Beef Council is strategically investing for a greater impact this summer through interstate collaboration for beef promotion. I visited with DeAnne Maples at the recent Florida Cattlemen’s Convention to learn more.
FBC Collaborates with The American Pie Championship
The Florida Beef Council (FBC) recently collaborated with the American Pie Championship. Listen below as I visited with DeAnne Maples, FBC’s director of beef marketing and promotion, to learn more about the savory entries.
“Build Your Base”: Fueling Performance with Beef
The Florida Beef Council is in Fort Worth, Tex. this week highlighting beef at the Collegiate Strength and Conditioning Coaches Association national conference. Athletes know that protein is important, and Build Your Base communicates beef as the premier protein. I visited with Deanne Maples to learn more about this exciting program.
“Eye Opening”: FBC Holds Ranch to Ribeye Event
The Florida Beef Council recently held a “Ranch to Ribeye” event to connect cattlemen with members of the food service industry. Designed to tell the story of beef from pasture to plate, the event helped close the information gap between producers and consumers. Listen below as one event attendee, Chef Alex Kuk of Temple Street Eatery in Ft. Lauderdale, shares …
FBC Promoting Beef to Young Leaders
Connecting with future purchasers of beef thorugh youth consumer activities is important and Florida Beef Council knows this. FBC recently collaborated with the Florida FCCLA organization to host a beef workshop. FBC board member Kylie Philipps shares more.
FBC Reports Stellar BEEF Promotion at SBWFF
The Florida Beef Council reports stellar BEEF promotion at South Beach Wine and Food Festival in Miami. As the premier event for celebrity chefs and foodies, beef had a spotlight thanks to the Florida Beef Council. FBC’s Deanne Maples shares more.
Florida Beef on Display in the Sunshine State
The 2024 Cattle Industry Convention was held last week in Orlando, FL, bringing cattlemen together in the Sunshine State. The Florida Beef Council took advantage of this and highlighted Florida beef to industry representatives and producers from across the nation. I visited with Deanne Maples from the Florida Beef Council for more.
Florida Beef Council: What’s to Come in 2024
The Florida Beef Council is already working hard in 2024 to promote beef in the Sunshine State. I visited with Jason Conrad, Chair of the Florida Beef Council to learn more.
Florida Beef Council and Florida Cattlewomen Team Up to Bring Beef to Holiday Gift Market
The Florida Cattlewomen held their prominent spot for the sixth year at The Junior League of Tampa’s Holiday Gift Market. Working in conjunction with the Florida Beef Council, FCW promoted beef to tens of thousands of consumers during the four-day event.