Moderate consumption of 100% orange juice (OJ) should be encouraged in children due to its multiple health benefits and lack of negative impacts on body weight, numerous studies indicate. The studies have revealed that children who regularly drink 100% orange juice have higher intakes of key nutrients, higher quality diets, and may have healthier lifestyle habits than children who do …
Study: Beverage Labels Confuse Parents
Beverage labeling regulations appear to fall short of helping parents identify the ingredients of drinks they purchase for their children, a recent study published in Pediatric Obesity suggests. This has researchers calling for changes to labeling regulations to increase transparency and help consumers choose healthier beverages. The online study included more than 1,600 parents who had healthy 1- to 5-year-old children. Parents were shown …
Best Ways to Celebrate National Orange Juice Day
Today, May 4, is National OJ Day. It is the ideal opportunity to promote the many wonderful attributes of orange juice. Social media is a great place to boast about the benefits of orange juice. Consider posting about OJ today on social media accounts like Facebook, Twitter and Instagram. Encourage your family and friends to do the same. Post a …
OJ Not Associated With Weight Gain in Children
New research shows no adverse association between change in body mass index (BMI) and consumption of 100% orange juice (OJ) among older children. The four-year study published in Pediatric Obesity found that drinking 100% OJ was associated with smaller changes in BMI over time in girls, with no significant effect on BMI in boys. The analysis by researchers at the University of …
OJ Could Address Fruit Shortfall in Adult Diets
While whole fruit consumption increased in adults between 2003 and 2016, the intake of several key nutrients decreased over time, a new study shows. Adding 100% orange juice (OJ) to the diet could help address this shortfall and bolster the intake of other key nutrients found in OJ. A cross-sectional analysis using the nationally representative National Health and Nutrition Examination …
OJ: 5 Contributions to Good Health
At the March Florida Citrus Commission (FCC) meeting, Gail Rampersaud summarized recently published studies showing that orange juice (OJ) contributes to good health. Rampersaud, a registered dietitian nutritionist, told the FCC, which governs the Florida Department of Citrus, about five ways the studies showed OJ is beneficial: Body Weight: Research shows that 100% OJ or fruit juice consumption is not related …
House Agriculture Committee Hears About Food Insecurity in America
Written Testimony for the House of Representatives Committee on AgricultureA Look at Food Insecurity in AmericaMarch 11th, 2021Presented By:Zippy DuvallPresidentAmerican Farm Bureau Federation Mr. Chairman and members of the committee, my name is Zippy Duvall. I am a third-generation farmer and president of the American Farm Bureau Federation. I am pleased to offer this testimony on behalf of Farm Bureau …
Influencers Push OJ Sales
In a recent message to members of the Florida citrus industry, Florida Citrus Commission Chairman Steve Johnson focused on the role of social media influencers in promoting Florida orange juice. Johnson stated that partnerships with influencers on social media and in traditional media comprise what he called “a critical component” of the Florida Department of Citrus’ (FDOC) e-commerce marketing campaign. …
Keeping Consumers Engaged With Florida OJ
Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS). ROAS is the …
Update on Florida OJ Supply and Demand
In the Feb. 3 Florida Citrus Commission meeting, Marisa Zansler, Florida Department of Citrus director of economic and market research, provided an update on the Florida orange juice (OJ) movement and availability. External trends, such as fruit drop and increased demand during the pandemic, may significantly impact the availability of orange juice throughout the season. Coming into the 2020–21 season, beginning inventory …