Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS).
ROAS is the measurement of e-commerce activities with retail partners and is determined by dividing the attributed sales at each partner by the FDOC investment with that partner. Partners include Instacart, Kroger and Walmart.
Learn more about the e-commerce activities here.
The FDOC continues to support all e-commerce efforts with social media activities in order to engage consumers where they already are on a daily basis, Hopkins reported. The FDOC is working with …..
Learn more about Keeping Consumers Engaged With Florida OJ on the Citrus Industry website.