National Pork Board

National Pork Board Names New CEO

David Newman Named New CEO of the National Pork Board The National Pork Board has officially named David Newman as its new Chief Executive Officer, marking a new chapter in leadership for the organization that represents nearly 60,000 U.S. pork producers. Newman steps into the role after serving the past two years as Senior Vice President of Market Growth. Gordon …

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Study Shows U.S. Pork to be Safe

The U.S. pork industry invested time and money into proving the safety of U.S. pork for international markets. Listen below for more. Sponsored ContentVerdant Robotics Offers Growers Targeted Application of Herbicides or Beneficials through SharpShooter™June 16, 2026Florida Cattle Enhancement Board Provides Resources To Researchers For Applied ResearchJune 12, 2026Florida Cattle Enhancement Board Encourages Research into Producers QuestionsJune 5, 2026Cattle Producers …

National Pork Board Studying Future Consumers

The National Pork Board (NPB) is working hard to identify and reach their future consumers. Recently, NPB completed research on market segmentation. David Newman, senior vice president of market growth at NPB, talks about the goals of the research project. Visit porkcheckoff.org to learn more about consumer research. Sponsored ContentVerdant Robotics Offers Growers Targeted Application of Herbicides or Beneficials through …

New NPB VP Suggests Volunteering, Talks Priorities

Strengthening the pork industry through volunteers. That’s coming up on This Land of Ours. Volunteer involvement will strengthen any organization. Bob Ruth, the newly elected National Pork Board (NPB) vice president, was ecstatic to share why producers should get involved at the local, state, or national levels. He says the passion one has for the industry magnifies the story. “I …